# Bold Relief Consumers prioritize stress and anxiety relief through non-subtle solutions. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Sep 12, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/bold-relief ## Key Figures - Trend score: 4.5/10 - Evidence articles: 4 ## What is the Bold Relief trend? **Bold Relief:** As consumers grow more conscious of maintaining their physical and mental well-being, a desire for more immediate, easy-to-action solutions is on the rise. With that, we’re seeing less inclination toward subtle solutions, and instead consumers are opting for bolder, sometimes outlandish options that propose speed and efficiency. ## The consumer insight behind the Bold Relief trend As consumers in North America continue to drive the wellness industry, it’s now increasingly seen as a form of necessity in many urban consumers’ lives. Practicing “wellness”—and the mental, social, and physical benefits it relates to—is now seen as a status symbol rather than a personal matter. Thus, wellness-focused spaces, products and services are no longer about private journeys toward health, but a collective action that individuals can bond over. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 3 to Aug 27, 2019 - Published: Sep 12, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Bold Relief trend ### Bolder Wellness Solutions Consumers are opting for more outlandish options that propose speed and efficiency to maintain physical and mental well-being. ### Portable Temperature Augmentation devices There is an increased demand for portable temperature augmentation devices that provide cooling heat relief or soothing warmth when participating in outdoor sports or simply going about daily routine. ### Stress-Relief Desk Accessory Sets Minimalist desk accessory sets that can be used as tools to relieve the stress of a long working day are gaining popularity with work culture becoming a growing stress factor. ## What the Bold Relief trend means for industry ### For Wellness Industry The wellness industry is being driven by conscious consumers who see it as a status symbol and collective action for mental, social, and physical benefits. ### For Textile Industry Innovations in the textile industry are leading to the creation of portable temperature augmentation devices like wearable fans and heaters that are optimized for customization and convenience. ### For Productivity Industry Work-life balance, crunch culture, and employee well-being are leading to the rise of the stress-relief desk accessory set trend, creating new opportunities to elevate the work environment with playful and minimalist designs. ## Workshop question How might you combine health and wellness solutions with a sense of novelty? ## Trend signals for Bold Relief Trend score 4.5 out of 10, from popularity 52%, activity 75%, freshness 9%. - Popularity: 52% - Activity: 75% - Freshness: 9% ## Examples of the Bold Relief trend 4 featured examples from Jun 3 to Aug 27, 2019. - [Wearable Music-Synced Massagers](https://www.trendhunter.com/trends/dr-music-pop): The 'Dr. MUSIC POP' Uses EMS Technology to Alleviate Tension (Category: Tech) Implication: The mobile massage technology of the 'Dr. - [Wearable Outdoor Activity Fans](https://www.trendhunter.com/trends/g2t-n1-plus): The G2T N1 Plus Scarf Keeps Wearers Cool or Warm at All Times (Category: Tech) Implication: A sector that can benefit from technology-enabled climate control solutions to enhance customer experiences. - [Couple-Accommodating Weighted Blankets](https://www.trendhunter.com/trends/xl-weighted-blanket): The Big Blanket Co. XL Weighted Blanket Weighs 30 Pounds (Category: Art & Design) Implication: Disruptive innovation opportunity: Introduce oversized weighted blankets in the bedding industry to cater to couples and provide innovative sleep solutions. - [Stress-Relief Desk Accessory Sets](https://www.trendhunter.com/trends/desk-accessory-set): Keyi Chen Inscribes the Element at Play in the Work Environment (Category: Art & Design) Implication: The office supplies industry can benefit from incorporating stress-relief features in their products, attracting consumers seeking to prioritize their mental health. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)