# Bold Cosmetics Upcoming makeup trends play up features up with color. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 10, 2022 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/bold-cosmetics ## Key Figures - Trend score: 2.6/10 - Evidence articles: 4 ## What is the Bold Cosmetics trend? **Bold Cosmetics:** As mask mandates are discarded, the makeup industry is seeing a resurgence and pushing forward vibrant, bold colors and applications of makeup for upcoming seasons. These more playful looks are intended to help consumers express themselves after several months of mask use and limited social interactions. ## The consumer insight behind the Bold Cosmetics trend Consumers are increasingly excited to get back to pre-pandemic routines, and are increasingly hopeful that things are changing for the better. For young Millennials and Gen Z, these feelings are partially being expressed through fashion and cosmetic trends--with nostalgic Y2K themes and contemporary pops of color merging for playful experimentation. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 1, 2020 to Jan 28, 2022 - Published: Mar 10, 2022 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Bold Cosmetics trend ### Post-pandemic makeup trends As mask mandates are lifted, the makeup industry is seeing a resurgence in playful and bright colors that allow consumers to express themselves after several months of mask use. ### Inclusive and sustainable beauty brands Consumers are looking for cosmetics that are inclusive not only in terms of skin color and gender expression, but also in terms of sustainability and ethical values. ### Modernizing ancient cosmetics traditions Cosmetic brands are finding innovative ways to modernize ancient cosmetics traditions like Kajal eyeliner, making them more accessible and appealing to modern consumers. ## What the Bold Cosmetics trend means for industry ### For Cosmetics Cosmetics is evolving to adapt to changing consumer values and preferences, with a focus on inclusivity, sustainability, and innovative cosmetics products. ### For Fashion and Apparel Post-pandemic fashion and apparel trends are driving the demand for bold and colorful makeup looks. ### For Entertainment and Media Celebrity collaborations with sustainable and inclusive beauty brands are enticing consumers who want to follow the trends of their favorite stars. ## Workshop question How is your brand reflecting hope for the future to its customers? ## Trend signals for Bold Cosmetics Trend score 2.6 out of 10, from popularity 36%, activity 33%, freshness 11%. - Popularity: 36% - Activity: 33% - Freshness: 11% ## Examples of the Bold Cosmetics trend 4 featured examples from Dec 1, 2020 to Jan 28, 2022. - [Sustainable Indie Makeup Brands](https://www.trendhunter.com/trends/pley-beauty): Cobra Kai Actress Peyton List Launched Pley Beauty's New Line (Category: Fashion) Implication: Opportunity for beauty companies to pivot towards eco-friendly and sustainable products - [Kajal-Inspired Eyeliners](https://www.trendhunter.com/trends/south-asian-beauty): Kulfi Beauty's First Launch Celebrates South Asian Beauty (Category: Fashion) Implication: There is an opportunity for brands to diversify their offerings and respond to the growing demand for ethnic-specific products. - [Rainbow Gel Eyeliners](https://www.trendhunter.com/trends/colourpops-gel-eyeliner): ColourPop's Gel Eyeliner Pack Arrives in 12 Vibrant Shades (Category: Fashion) Implication: The cosmetics industry can capitalize on the trends by developing innovative and high-quality products that cater to the demand for vibrant makeup styles and diverse color options. - [Vibrant Inclusive Eyeliners](https://www.trendhunter.com/trends/the-universal-liner): The Universal Liner by We Are Fluide is Densely Pigmented (Category: Fashion) Implication: Cosmetic brands can disrupt the industry by creating more clean, vegan, and inclusive makeup products that cater to diverse skin tones and gender identities. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)