# Body Neutrality This new approach to fitness focuses on celebrating what the body can do. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Dec 15, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/body-neutrality ## Key Figures - Trend score: 5.5/10 - Evidence articles: 4 ## What is the Body Neutrality trend? **Body Neutrality:** Consumers are growing weary of the aspiration-focused approach to fitness of the past, and body neutrality is a perfect alternative. The movement focuses on fitness as a way to celebrate one's current body (as opposed to fitness as a way to change the body) as a more positive way to approach physical wellness. ## The consumer insight behind the Body Neutrality trend The idea of working out to "look good" is outdated in a world where diversity and inclusivity are celebrated, as it enforces unrealistic and often harmful beauty standards. This does not suit the contemporary consumer who is fatigued by messages of body image ideals in this era of accessible Semaglutides and noninvasive cosmetic procedures. Ultimately, the body neutrality movement is one of resistance; it's about redefining "wellness" to focus on both mental and physical health. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 8 to Dec 15, 2021 - Published: Dec 15, 2021 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Body Neutrality trend ### Body Neutrality Movement Consumers are moving away from an aspiration-focused approach to fitness and are embracing the idea of accepting their bodies as they are, resulting in a rise in the body neutrality movement. ### Inclusivity and Accessibility in Fitness programs Fitness platforms such as Joyn and the be.come project are focusing on inclusivity and accessibility in their programs to ensure that everyone feels welcome and comfortable while exercising. ### Health at Every Size Movement The Health at Every Size movement aims to promote the idea of healthy behaviors that look different for everybody and celebrates body diversity and differences in size, race, ethnicity, gender, dis/ability, class, religion and sexual orientation. ## What the Body Neutrality trend means for industry ### For Fitness The fitness industry can benefit from adopting more inclusive and accessible fitness programs that celebrate the body and promote healthy behaviors that are accessible to everyone. ### For Wellness The wellness industry can benefit from promoting a holistic approach to wellness that incorporates mental and physical health and focuses on body acceptance and positivity. ### For Inclusivity Industries across the board can benefit from adopting more inclusive practices that prioritize diversity and respect for individual differences, resulting in a more accepting and welcoming world. ## Workshop question How can your brand help create a less toxic, more inclusive wellness industry? ## Trend signals for Body Neutrality Trend score 5.5 out of 10, from popularity 81%, activity 72%, freshness 11%. - Popularity: 81% - Activity: 72% - Freshness: 11% ## Examples of the Body Neutrality trend 4 featured examples from Dec 8 to Dec 15, 2021. - [Virtual Body-Celebrating Workout Programs](https://www.trendhunter.com/trends/the-become-project): the be.come project Promotes Movement & Body-Neutrality (Category: Lifestyle) Implication: Creating virtual fitness options that are focused on promoting body neutrality and mindfulness can disrupt the traditional fitness industry and attract a wider variety of users. - [Body Neutral Fitness Apps](https://www.trendhunter.com/trends/joyn): Joyn Offers Online Fitness Classes with a Focus on Inclusivity (Category: Social Good) Implication: Opportunity to expand services to a more diverse audience through accessible and inclusive initiatives. - [Celebratory Fitness Platforms](https://www.trendhunter.com/trends/become): be.come Aims to Break Down Fitness Barriers for LGTBQ+ Folk (Category: Lifestyle) Implication: Incorporating more inclusive and holistic approaches to fitness can improve access and appeal to a wider audience. - [Body Neutrality Movements](https://www.trendhunter.com/trends/health-at-every-size): The Health at Every Size Movement Celebrates Body Diversity (Category: Lifestyle) Implication: The body diversity celebration trend could push fashion industry players to market diverse clothing options for all body types. ## Recent trend clusters - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) ## Trending in Lifestyle - [Simplified Golf Launch Monitors](https://www.trendhunter.com/trends/simplified-golf-launch-monitors) - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)