# Branded Body Honesty Brands that are open about insecurities resonate with consumers. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Apr 15, 2015 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/body-honesty ## Key Figures - Trend score: 4.3/10 - Evidence articles: 4 ## What is the Branded Body Honesty trend? **Branded Body Honesty:** The road to self-acceptance is by no means an easy one, and though many consumers are taking a celebratory approach to body image, this does not mean they are free from insecurity. Consumers are opting to expose, rather than conceal, these insecurities as a form of empowerment, and they appreciate brands that do the same. This shift reveals a desire for consumer-brand interaction that's open, honest and conducive to sharing. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 21, 2014 to Feb 22, 2015 - Published: Apr 15, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Branded Body Honesty trend ### Body Positivity Movement The increasing acceptance of body positivity has made consumers demand brands to embrace and celebrate all body types. ### Authenticity Consumers globally have shown an increasing level of preferences for brands that are open and honest about their struggles and insecurities. ### Embracing the Power of Words Brands are using social media, specifically Twitter, as a medium to communicate words of encouragement and kindness to promote self-acceptance and self-love. ## What the Branded Body Honesty trend means for industry ### For Fashion Fashion companies can promote body positivity by using real people who represent all body types and shapes for their campaigns instead of ultra-thin models. ### For Health and Wellness Brands can challenge traditional beauty standards by highlighting how physical improvements do not equal happiness and encourage customers to focus on the feeling of being healthy and good. ### For Personal Care Companies can create campaigns that celebrate acceptance and empower their customers with self-love and acceptance by promoting all-natural beauty products that cater to all body types and aim to improve their self-esteem positively. ## Workshop question What is one area where you could be more honest with your customer? ## Trend signals for Branded Body Honesty Trend score 4.3 out of 10, from popularity 74%, activity 46%, freshness 8%. - Popularity: 74% - Activity: 46% - Freshness: 8% ## Examples of the Branded Body Honesty trend 4 featured examples from Oct 21, 2014 to Feb 22, 2015. - [Intimate Body Image Photography](https://www.trendhunter.com/trends/11-years): Jen Davis Explores Intimacy and Obesity in 11 Years (Category: Fashion) Implication: Disruptive innovation opportunities exist in redefining traditional notions of beauty, representation, and body image through creative expression and visual mediums. - [Truthful Body Image Videos](https://www.trendhunter.com/trends/honest-about-womens-bodies): This Video Asks What If We Were Honest About Women's Bodies (Category: Pop Culture) Implication: The body positivity movement is becoming more mainstream, influencing industries such as fashion, beauty and wellness. - [Uplifting Beauty Campaigns](https://www.trendhunter.com/trends/beauty-campaigns): Dove's #SpeakBeautiful Encourages Kind Words on Social Media (Category: Fashion) Implication: The beauty and personal care industry can leverage positive social media campaigns to inspire consumers and promote self-confidence, driving growth and loyalty. - [Thought-Provoking Insecurity Videos](https://www.trendhunter.com/trends/jubilee-project): The Jubilee Project Asks People About What They Want to Change (Category: Pop Culture) Implication: Disruptive innovation can be found in the creation of inclusive and diverse beauty products and services that celebrate all body types and challenge traditional beauty standards. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)