# Body Cosmetics 2.0 Makeup products for the body take on new, innovative forms. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Jul 11, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/body-cosmetics-20 ## Key Figures - Trend score: 2.4/10 - Evidence articles: 4 ## What is the Body Cosmetics 2.0 trend? **Body Cosmetics 2.0:** Building on the increased interest in beauty and personal care products in the last few years, cosmetics designed to be used on the body are seeing a resurgence and redesign. Keeping up with the increased levels of innovation and effectiveness today's consumer has become accustomed to, these formulas correct and advance the products that used to define this space in the past. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 29 to Jul 9, 2019 - Published: Jul 11, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Body Cosmetics 2.0 trend ### Body Cosmetic Redesign Personal care has taken a new form with redesigns of cosmetics crafted to be used directly on the skin. ### All-Over Soft Focus Glow Body cosmetic innovation seeks to create all-over soft focus glow, which is indicative of healthy, radiant skin. ### Body Foundation Trend The trend of using foundation on faces has been expanded into a new market: body foundation. ## What the Body Cosmetics 2.0 trend means for industry ### For Cosmetics An industry driven by innovation and creativity. ### For Fashion A creative and highly competitive industry aimed at giving consumers up-to-date trends. ### For Beauty An industry that's always on the lookout for innovative ways to provide the best beauty products to consumers. ## Workshop question What's an outdated aspect of your industry or offering? How could you revamp it to align with the expectations of today's consumer? ## Trend signals for Body Cosmetics 2.0 Trend score 2.4 out of 10, from popularity 34%, activity 29%, freshness 8%. - Popularity: 34% - Activity: 29% - Freshness: 8% ## Examples of the Body Cosmetics 2.0 trend 4 featured examples from Apr 29 to Jul 9, 2019. - [Full-Body Foundation Cosmetics](https://www.trendhunter.com/trends/body-foundation): KKW Beauty's 'Skin Perfecting Body Foundation' Blurs Imperfections (Category: Fashion) Implication: The cosmetics industry can benefit from the trend of full-body makeup as it offers an opportunity to expand product lines and attract new customers. - [Highlighter-Inspired Body Illuminators](https://www.trendhunter.com/trends/body-illuminator): Iconic London's 'Body Illuminator' Blurs Imperfections (Category: Fashion) Implication: The beauty industry can tap into the trend of body illuminators to create new products that offer consumers a glowing and flawless look. - [Soft-Blur Body Highlighters](https://www.trendhunter.com/trends/body-blur): INC.redible's 'You Glow Girl Body Blur' Creates All-Over Shimmer (Category: Fashion) Implication: Opportunities exist for the cosmetics industry to create more all-over soft focus body highlighters, inspired by social media face filters that cater to a diverse range of skin to… - [Luminizing Body Highlighters](https://www.trendhunter.com/trends/body-highlighter): Huda Beauty N.Y.M.P.H. is Like a Pair of Skin-Perfecting Pantyhose (Category: Fashion) Implication: The beauty and cosmetics industry can embrace the body highlighter trend and develop innovative, highly pigmented products that provide long-lasting and sweat-resistant formulas. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)