# Bodily Esteem Consumers challenge the mainstream by openly celebrating body diversity. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Apr 14, 2015 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/bodily-esteem ## Key Figures - Trend score: 6.7/10 - Evidence articles: 4 ## What is the Bodily Esteem trend? **Bodily Esteem:** The fashion industry claims to have embraced body diversity, but its definition of "plus-size" remains narrow. As a result, consumers feeling overlooked by the industry are gravitating towards fashion and media channels that make bold, celebratory political statements surrounding the issue. This shift towards bodily esteem suggests that consumers are searching for transparency, as well as representation, from beauty and fashion media. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 4 to Apr 9, 2015 - Published: Apr 14, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Bodily Esteem trend ### Body Positivity Movement Businesses can adapt their marketing and branding strategies to showcase the diversity of body types, from size to shape, and feature models who represent their target demographic. ### Transparency and Authenticity Consumers are increasingly drawn to brands that promote transparency and authenticity in their messaging, particularly when it comes to issues of social justice and representation. ### Inclusivity and Representation Businesses can prioritize inclusivity and representation in all areas, from advertising and marketing to product design and distribution, to engage a more diverse and socially conscious customer base. ## What the Bodily Esteem trend means for industry ### For Fashion and Apparel The fashion industry must prioritize inclusivity and representation to promote positive body image and showcase diversity. ### For Beauty and Cosmetics With consumers demanding more transparency and authenticity in messaging and product development, beauty and cosmetics brands can make meaningful strides towards more inclusive and diverse representation. ### For Media and Entertainment In order to promote social justice and inclusivity, media and entertainment companies must prioritize representation and authenticity in their programming and marketing. ## Trend signals for Bodily Esteem Trend score 6.7 out of 10, from popularity 96%, activity 97%, freshness 8%. - Popularity: 96% - Activity: 97% - Freshness: 8% ## Examples of the Bodily Esteem trend 4 featured examples from Mar 4 to Apr 9, 2015. - [Plus-Size Padding Portraits](https://www.trendhunter.com/trends/plussize-padding): Refinery29 Uncovers a Plus-Size Practice That's Bad for Body Image (Category: Lifestyle) Implication: The fashion industry is confronted with the challenge of reevaluating its approach to size representation and promoting inclusivity. - [Plus-Size Dancer Portraits](https://www.trendhunter.com/trends/nothing-to-lose-project): Toby Burrows Photographs Fat Dancers for the Nothing to Lose Project (Category: Fashion) Implication: Disruptive Innovation Opportunity: Design and produce inclusive clothing lines that cater to a wide range of body sizes and shapes. - [Sultry Plus-Size Campaigns](https://www.trendhunter.com/trends/imnoangel): The #ImNoAngel Lingerie Ads Assert That Full Figures are Seductive (Category: Fashion) Implication: The #ImNoAngel campaign presents disruptive innovation opportunities in the fashion retail industry to embrace body diversity and offer inclusive sizing options. - [Model Diversity Documentaries](https://www.trendhunter.com/trends/a-perfect-14): A Perfect 14 is an Upcoming Documentary on Plus-Size Modelling (Category: Pop Culture) Implication: Fashion retailers can disrupt the industry by creating collections that incorporate diverse body types and promote plus-size models. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)