# Heritage Branding Seeking authenticity, brands turn to boastful aesthetics to showcase their roots. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 29, 2014 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/boastful-branding ## Key Figures - Trend score: 4.4/10 - Evidence articles: 4 ## What is the Heritage Branding trend? **Heritage Branding:** While word of mouth is a common method for determining product reliability, lack of visual assurance can make deciphering between goods difficult. Commemorating heritage and years in industry, brands are turning to boastful packaging designs that showcase the company’s origin or winning history. Dignified aesthetics reflect a turn toward more outright, yet sincerely representative forms of establishing brand authenticity. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 17, 2014 to Nov 10, 2015 - Published: May 29, 2014 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Heritage Branding trend ### Heritage Branding Brands are turning to boastful packaging designs that showcase the company’s origin or winning history. ### Cultural Celebration Packaging Designs reflecting cultural celebrations are charming perspectives that convey authenticity better. ### Hyper-Specific Cultivation Packaging Advertising the development processors and founders of the products would emerge as a trend. ## What the Heritage Branding trend means for industry ### For Beverage Industry Craft breweries and distilleries can leverage package designs that celebrate local culture and history. ### For Food Industry Gourmet food companies can benefit from hyper-specific cultivation processes and storytelling packaging. ### For Tourism Industry Travel and tourism businesses can use packaging designs inspired by local history, culture, and sights to promote local industries ## Trend signals for Heritage Branding Trend score 4.4 out of 10, from popularity 51%, activity 72%, freshness 8%. - Popularity: 51% - Activity: 72% - Freshness: 8% ## Examples of the Heritage Branding trend 4 featured examples from Apr 17, 2014 to Nov 10, 2015. - [Italian Heritage Pasta Branding](https://www.trendhunter.com/trends/firenze-pasta): This Firenze Pasta Brand's Packaging is Inspired by Tuscany (Category: Marketing) Implication: Food brands can leverage the trend of emphasizing quality and authenticity to capture the attention of discerning consumers. - [Cultural Heritage Beer Branding](https://www.trendhunter.com/trends/swing-microbrewery): Swing Microbrewery Celebrates Quebec's Rich History (Category: Lifestyle) Implication: Craft breweries can leverage cultural heritage branding to differentiate their products and appeal to local customers. - [Heritage Cheddar Packaging](https://www.trendhunter.com/trends/cheese-company): Maffra Cheese Company Produces Well-Packaged Gourmet Cheese (Category: Lifestyle) Implication: The Maffra Cheese Company's premium cheddar packaging sets a trend for visually appealing packaging in the gourmet food industry. - [Winning Vodka Bottles](https://www.trendhunter.com/trends/bulbash): The Bulbash Champion Bottle Turns Its Logo into a Medal (Category: Lifestyle) Implication: Opportunity for alcoholic beverage brands to create celebratory packaging designs and functional branding elements. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)