# Blue-Hued Safety Products are designed to combat cellular deterioration due to technology exposure. By [Ady Floyd](https://www.trendhunter.com/AdyFloyd), Futurist, VP Innovation Strategy | Published Oct 23, 2018 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/bluehued-safety ## Key Figures - Trend score: 3.8/10 - Evidence articles: 4 ## What is the Blue-Hued Safety trend? **Blue-Hued Safety:** Most forms of technology like cell phones and computers emit a blue light that's harmful to the vision of consumers. Brands are combating this ailment with protective eyewear, light bulbs, and other commodities that reduce eye strain and increase overall consumer health. ## The consumer insight behind the Blue-Hued Safety trend Given the contemporary climate which places a premium on health and wellness, consumers are wary of factors that have a negative effect on their bodies. Thanks to increasing awareness, the focus here is as cohesive as possible. As a result, the modern consumer is not just concerned about environmental polluters but is also cognizant of the consequences of prolonged use of technology, which is a daily must for many individuals and professionals. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 31 to Oct 23, 2018 - Published: Oct 23, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Blue-Hued Safety trend ### Blue Light Blocking Technology Brands are combating the harmful effects of blue light emitted by technology through protective eyewear, light bulbs, and other commodities that reduce eye strain and increase overall consumer health. ### Increased Health and Wellness Awareness The contemporary climate places a premium on health and wellness, making consumers increasingly concerned about factors that have a negative effect on their bodies. ### Demand for Products Addressing Health Problems Related to Technology The increasing amount of time consumers are spending using technology creates demand for products like blue light-filtering eyewear, monitors, and light bulbs that can combat technology-related health problems. ## What the Blue-Hued Safety trend means for industry ### For Technology As technology use increases, there is a need for products that reduce the negative impact of prolonged exposure, such as blue light filter technology. ### For Health and Wellness Consumers are increasingly focused on their health and wellness and are therefore seeking products that have a positive impact on their physical and mental wellbeing. ### For Consumer Electronics The demand for products like blue light-filtering eyewear and monitors is increasing as consumers spend more time using digital devices, creating opportunities for innovation and development in consumer electronics. ## Workshop question How can your brand encourage its consumer to adopt a more health-focused lifestyle? ## Trend signals for Blue-Hued Safety Trend score 3.8 out of 10, from popularity 60%, activity 46%, freshness 8%. - Popularity: 60% - Activity: 46% - Freshness: 8% ## Examples of the Blue-Hued Safety trend 4 featured examples from Mar 31 to Oct 23, 2018. - [Health-Conscious Light Bulbs](https://www.trendhunter.com/trends/simplebulb-bedtime-bulb): The SimpleBulb Bedtime Bulb Has LessBlue Technology (Category: Lifestyle) Implication: The lighting industry can seize the disruptive innovation opportunity by developing more advanced blue light-reducing technologies. - [Digital Light-Filtering Eyewear](https://www.trendhunter.com/trends/modern-carry): The Modern Carry Blue Light Blocking Glasses Keep Eyes Comfortable (Category: Lifestyle) Implication: Innovative materials and new products designed to meet the growing demand for digital light-filtering eyewear. - [Style-Centric Computer Glasses](https://www.trendhunter.com/trends/barner-20): Barner 2.0 Protects Eyes from Blue Light Emitted by Digital Devices (Category: Art & Design) Implication: Innovative opportunities for the eyewear industry to create fashionable, high-quality lenses that protect users' eyes from blue light emissions from digital devices. - [Blue Light-Limiting Monitors](https://www.trendhunter.com/trends/nec-multisync-ea271q): The NEC MultiSync EA271Q Monitor is Focused on Eye Health (Category: Tech) Implication: Companies in the technology hardware industry can explore opportunities to develop and market monitors with advanced blue light-filtering and eye-friendly functionalities. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)