# Blue Light Supplement Supplements that support eye health claim blue light-guarding abilities. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 21, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/blue-light-supplement ## Key Figures - Trend score: 2.1/10 - Evidence articles: 4 ## What is the Blue Light Supplement trend? **Blue Light Supplement:** Blue light, which consumers are most exposed to through their screens, is becoming a concern as evidence suggests its ability to damage the eyes and skin over time. Health brands are aiming to counter that fact with supplements that support eye health, and that specifically claim protection against blue light damage. ## The consumer insight behind the Blue Light Supplement trend Whether it's for work or socialization, the majority of consumers spend a large portion of their time looking at computer or phone screens. With this has come a growing concern about how these habits may impact their health--with everything from a lack of exercise, poor posture, and blue light damage now taking a physical toll on the average person. Consumers who are most affected by these habits are looking for preventative and protective solutions in order to counter some of the damage. ## At a Glance - Evidence: 4 featured examples - Articles from: May 18 to May 22, 2020 - Published: May 21, 2020 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Blue Light Supplement trend ### Blue Light Protection As consumers become more concerned about blue light damage from screens, products like eye health supplements that specifically protect against blue light are emerging. ### Preventative & Protective Solutions Consumers are looking for preventative and protective solutions to counter the damage caused by prolonged screen time, poor posture, and lack of exercise. ### Increased Screen Time = Increased Eye Health Concerns As consumers spend more time looking at screens, eye health becomes an increasingly important concern, leading to the development of products that specifically support eye health. ## What the Blue Light Supplement trend means for industry ### For Health Supplements Health brands are developing eye health supplements that offer protection against blue light damage. ### For Personal Eye Care Personal eye care brands are creating products that specifically support eye health and combat the damaging effects of blue light. ### For Digital Technology As digital technology becomes more ubiquitous, consumers are looking for ways to protect against the negative effects of increased screen time, leading to the development of products that offer blue light protection. ## Workshop question How is your brand prioritizing consumer needs that have risen from relatively new collective habits? ## Trend signals for Blue Light Supplement Trend score 2.1 out of 10, from popularity 30%, activity 25%, freshness 9%. - Popularity: 30% - Activity: 25% - Freshness: 9% ## Examples of the Blue Light Supplement trend 4 featured examples from May 18 to May 22, 2020. - [Digital Eye Supplements](https://www.trendhunter.com/trends/eye-health-supplement): Viteyes' Eye Health Supplements Offers Blue Light Protection (Category: Lifestyle) Implication: Companies can disrupt the health supplements industry by introducing supplements that offer blue light protection. - [Blue Light-Specific Eye Vitamins](https://www.trendhunter.com/trends/quantum-health): Quantum Health Debuted the New Digital Blue Eye Health Supplement (Category: Lifestyle) Implication: Supplement companies can innovate new products to alleviate digital eye strain. - [Eye Health Supplements](https://www.trendhunter.com/trends/eye-health-supplements): Ocuvite Launches a Product to Protect Eyesight from Digital Screens (Category: Lifestyle) Implication: The health and wellness industry can develop more products that support eye health and overall well-being for users. - [Eye-Supporting Blue Light Vitamins](https://www.trendhunter.com/trends/webber-naturals): Webber Naturals Debuted the New Blue Light Protection Formula (Category: Lifestyle) Implication: Opportunity for the health supplement industry to develop and market products targeting eye health and protection against blue light. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)