# Blossom Infusion Cherry blossoms are incorporated into products in Western markets. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 3, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/blossom-infusion ## Key Figures - Trend score: 4.1/10 - Evidence articles: 4 ## What is the Blossom Infusion trend? **Blossom Infusion:** Japanese cherry blossoms have long been incorporated into various products in Japan, and the botanicals are now being infused in products offered by North American and European markets. This shift comes as cross-cultural inspirations become increasingly popular in the age of globalization and Internet interconnectivity, with consumers on the lookout for novelty in the form of products they view as "exotic." ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 9 to Apr 6, 2018 - Published: May 3, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Blossom Infusion trend ### Cross-cultural infusion As cross-cultural inspirations become increasingly popular, infusing products with botanicals like Japanese cherry blossom represents an innovative trend in Western markets. ### Romantic products Marketers are capitalizing on holidays like Valentine’s Day to introduce romantic variations of their products, such as cherry blossom-infused cocktails and ice creams that specifically target couples, making this trend an innovative opportunity for businesses. ### Eco-conscious beauty Sustainably sourced beauty ingredients, such as the ones derived from the ocean, combined with botanicals and natural elements like cherry blossom stem cells, represents a trend in eco-conscious beauty that is innovative for businesses in the skincare industry. ## What the Blossom Infusion trend means for industry ### For Food and Beverage Food and beverage companies can create innovative products with botanicals that carry a representative value in different cultures, such as incorporating cherry blossoms in cocktails or ice creams. ### For Beauty and Personal care Beauty and personal care companies can incorporate sustainable and natural ingredients, along with botanicals like cherry blossom stem cells, for innovative and eco-friendly skincare products. ### For E-commerce E-commerce companies advertising and delivering limited-edition products tied to holidays or seasons, such as the mail-order cocktails and beauty products filled with miniature essentials, represent innovative opportunities that enrich customers' brand experience. ## Workshop question How could your brand take inspiration from similar industries in different cultures? ## Trend signals for Blossom Infusion Trend score 4.1 out of 10, from popularity 67%, activity 47%, freshness 8%. - Popularity: 67% - Activity: 47% - Freshness: 8% ## Examples of the Blossom Infusion trend 4 featured examples from Feb 9 to Apr 6, 2018. - [Florally Romantic Ice Creams](https://www.trendhunter.com/trends/hagendazs-cherry-blossom): The Häagen-Dazs Cherry Blossom Ice Cream is Limited-Edition (Category: Lifestyle) Implication: Opening for ice cream manufacturers to explore exclusive flavor options and attract a wider customer base. - [Beauty Product-Filled Eggs](https://www.trendhunter.com/trends/new-loccitane): This New L'Occitane Release Celebrates Its Cherry Blossom Line (Category: Fashion) Implication: Opportunity for beauty and personal care companies to tap into the holiday market and create special edition products for seasonal promotions. - [Goddess-Inspired Hydrating Masks](https://www.trendhunter.com/trends/hydrating-masks): Kypris is Launching Its Hydrating 'Cerulean' Mask on Earth Day (Category: Fashion) Implication: Luxury skincare brands can leverage the trend of sustainable ingredients and develop high-end hydrating masks that cater to the demands of conscious consumers. - [Romantic Mail-Order Cocktails](https://www.trendhunter.com/trends/mail-a-martini): Burleighs Launched a Special 'Mail a Martini' for Valentine's Day (Category: Lifestyle) Implication: Innovative companies can cater to increased demand for pre-made cocktails during the pandemic. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)