# Blended Coffee Fruit-infused coffee is gaining popularity with TikTok content creators. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published Nov 20, 2023 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/blended-coffee1 ## Key Figures - Trend score: 4.9/10 - Evidence articles: 4 ## What is the Blended Coffee trend? **Blended Coffee:** Social media creators are blending real fruits into coffee to add both flavor and nutritional value. These blended coffees are easy to create, offer a wide range of flavor options, and offer health benefits over traditional coffee. This trend is gaining popularity with consumers on TikTok. ## The consumer insight behind the Blended Coffee trend Social media has a strong influence on younger gen Z and millennial consumers. These consumers are much more likely to be drawn to, and participate in, trends on media platforms, particularly when the trends are low-effort and high-reward. Two of the largest categories of trends on these platforms are food and wellness. When these two categories overlap and satisfy the consumer desire for low-effort, high-reward practices, they become part of users' daily rituals beyond social media. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 29 to Nov 20, 2023 - Published: Nov 20, 2023 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Blended Coffee trend ### Blended Fruit Coffees Social media creators are blending real fruits into coffee to add both flavor and nutritional value. ### Functional Coffee Additions Content creators on TikTok are sharing recipes with functional additions to coffee, such as collagen creamer or lemon, for added health benefits. ### DIY Berry Coffees TikTok users are blending their own berries, like strawberries and blueberries, to enhance regular coffee with unique flavors and health benefits. ## What the Blended Coffee trend means for industry ### For Food & Beverage Business professionals in the food and beverage industry can reference these trends to create innovative blended coffee products. ### For Wellness Professionals in the wellness industry can explore the use of functional coffee additions to cater to health-conscious consumers. ### For Social Media Marketing Professionals in the social media marketing industry can leverage these trends to engage with younger gen Z and millennial consumers who are active on platforms like TikTok. ## Workshop question How could your brand create high-benefit products or services for younger audiences, noting that low-investment products receive notably more interest? ## Trend signals for Blended Coffee Trend score 4.9 out of 10, from popularity 69%, activity 58%, freshness 19%. - Popularity: 69% - Activity: 58% - Freshness: 19% ## Examples of the Blended Coffee trend 4 featured examples from Jul 29 to Nov 20, 2023. - [Blended Banana Coffees](https://www.trendhunter.com/trends/banana-coffee): Banana Coffee is a Two-Ingredient Viral TikTok Recipe (Category: Lifestyle) Implication: The rise of viral TikTok recipes creates opportunities for social media platforms to further engage with users by promoting and sharing unique culinary experiences. - [Blended Lemon Coffee Trends](https://www.trendhunter.com/trends/lemon-coffee): Lemon Coffee is Gaining Popularity on TikTok for Various Benefits (Category: Lifestyle) Implication: The beverage industry can capitalize on the rising trend of lemon coffee by introducing new flavor options and incorporating health-focused marketing strategies. - [DIY Strawberry Coffees](https://www.trendhunter.com/trends/strawberry-coffee): Consumers Are Adding Blended Berries to Coffee for Unique Flavors (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the trend of blended berry drinks by offering new flavors and customized options to consumers. - [Blueberry-Filled DIY Coffees](https://www.trendhunter.com/trends/blueberry-coffee): TikTok Creators are Infusing Coffee with Blueberries and Berry Syrups (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the blueberry coffee trend by introducing blueberry-infused coffee products or offering blueberry-flavored syrups and creamers to… ## Recent trend clusters - [Gentle Diagnostics](https://www.trendhunter.com/protrends/home-heart-screening) (Lifestyle) - [Targeted Macros](https://www.trendhunter.com/protrends/functional-protein-ingredients) (Lifestyle) - [Flavor Borrowing](https://www.trendhunter.com/protrends/soft-drink-flavor-mashups) (Lifestyle) - [Silent Triage](https://www.trendhunter.com/protrends/passive-health-wearables) (Lifestyle) ## Trending in Lifestyle - [Holiday-Inspired Potato Chips](https://www.trendhunter.com/trends/holiday-inspired-potato-chips) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)