# Blatant Sterility Clinical products and services boast ultra-minimalism. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Aug 31, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/blatant-sterility ## Key Figures - Trend score: 4.5/10 - Evidence articles: 5 ## What is the Blatant Sterility trend? **Blatant Sterility:** A backlash of the artisan movement, extreme utilitarian design can be seen in pharmacies, medication branding and the like. Approaching this industry with pragmatism conveys a seriousness to consumers that is often left on the back-burner in today's world of social media and brand personality. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 25, 2014 to Aug 11, 2015 - Published: Aug 31, 2015 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 70% men, 30% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Themes within the Blatant Sterility trend ### Utilitarian Design The backlash of the artisan movement in favor of extreme pragmatism seen in pharmacies and medication branding creates opportunities for ultra-minimalistic designs. ### Experiential Advertising Interactive and immersive advertisement, like the pop-up retail display showcased in Toronto's Eaton's Centre, proves to be an effective educational tool for potential consumers. ### Clinical Branding The use of subtle and sophisticated design in the brand identity of cosmetic medical centers, such as Boine Clinic's project by Sabbath Visuals, is a trend emerging in traditional medical branding and design. ## What the Blatant Sterility trend means for industry ### For Pharmaceuticals The development of ultraminimalistic designs creates an opportunity for a new line of drug branding that could help achieve a sense of seriousness for consumers. ### For Dental Healthcare Opportunities for aesthetically-driven and technologically-advanced dental clinics could emerge from the minimalist and organic design seen in Dental Angels and Yokoi Dental Clinic projects. ### For Cosmetic Medical Centers Sophisticated branding that features clean, subtle graphics appears to be a trend that is emerging in the cosmetic medical industry, with possible opportunities for new cosmetic procedures and treatments. ## Workshop question How can your brand strip down its products or services to their bare essentials to accommodate utilitarian sensibilities? ## Trend signals for Blatant Sterility Trend score 4.5 out of 10, from popularity 58%, activity 69%, freshness 8%. - Popularity: 58% - Activity: 69% - Freshness: 8% ## Examples of the Blatant Sterility trend 5 featured examples from Jul 25, 2014 to Aug 11, 2015. - [Debauchery-Remedying Retailers](https://www.trendhunter.com/trends/vitamin-water-store): The Vitamin Water Store Replenishes Those in the Red Light District (Category: Business) Implication: Opportunity for the wellness industry to offer specialized products and services to address the health needs of individuals in specific communities. - [Ultramodern Dental Clinics](https://www.trendhunter.com/trends/japanese-dental-clinic): This Japanese Dental Clinic Boasts a State-of-the-Art Minimal Design (Category: Art & Design) Implication: The dental industry can embrace ultramodern design to enhance the patient experience and promote a calming environment within clinics. - [Clinical Cosmetics Branding](https://www.trendhunter.com/trends/boine-clinic): Boine Clinic's Brand Identity is Translated with Minimalist Imagery (Category: Marketing) Implication: Opportunity for cosmetic brands to differentiate themselves through minimalist branding and eco-friendly packaging. - [Starkly Minimal Offices](https://www.trendhunter.com/trends/dental-angels): Dental Angels Give Charlie's a Run for Their Money (Category: Art & Design) Implication: The use of fluid shapes, light colors, and an organic layout in office design offers opportunities for disruption and innovation in the interior design industry. - [Experiential Pharmaceutical Ads](https://www.trendhunter.com/trends/popup-retail-display): This Pop-Up Retail Display is Designed for the OPA (Category: Business) Implication: The advertising industry can incorporate experiential techniques to create more impactful campaigns. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)