# Blatant Photoshopping Consumers are double taking surreal, digitally altered images. By [Shelby Lee Walsh](https://www.trendhunter.com/shelby), President | Published Nov 27, 2013 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/blatant-photoshopping-consumers-are-double-taking-surreal-digitally-altered ## Key Figures - Trend score: 4.7/10 - Evidence articles: 7 ## What is the Blatant Photoshopping trend? **Blatant Photoshopping:** From fashion to pet care and food, many industries are using the now age-old tool of Photoshop to create eye-catching print ads and out-of-home imagery. Rather than having a digitally altered image that ignores the face that it has been tweaked from reality, consumers are finding more in-your-face photoshopping appealing. ## At a Glance - Evidence: 7 featured examples - Articles from: Feb 19, 2012 to Oct 1, 2013 - Published: Nov 27, 2013 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Blatant Photoshopping trend ### Surreal Photoshop The trend of using over-the-top photoshopping to create striking and intruging ads. ### Humanizing Animals The trend of humanizing animals to increase empathy and connect with viewers. ### Literal Typefaced Advertising The trend of utilizing typography in a more graphic and literal manner to create eye-catching visuals. ## What the Blatant Photoshopping trend means for industry ### For Advertising The advertising industry can utilize these trends to create memorable and attention-grabbing campaigns for clients. ### For Pet Food The pet food industry can use the trend of humanizing pets to increase brand awareness and create emotional connections with potential customers. ### For Education The education industry can reference the literal typefaced advertising trend to create attention-grabbing visuals for recruitment and brand awareness campaigns. ## Trend signals for Blatant Photoshopping Trend score 4.7 out of 10, from popularity 65%, activity 67%, freshness 8%. - Popularity: 65% - Activity: 67% - Freshness: 8% ## Examples of the Blatant Photoshopping trend 7 featured examples from Feb 19, 2012 to Oct 1, 2013. - [Dapperly Dressed Animal Captures](https://www.trendhunter.com/trends/zoo-book): The Zoo Book by Yago Partal Displays Cute Animals in Chic Clothes (Category: Unique) Implication: The fashion industry has disruptive innovation opportunities to create animal fashion apparel and accessories for a unique niche market inspired by the Zoo Book. - [Fabric Food Ads](https://www.trendhunter.com/trends/issey-miyake-pleats-please): The Issey Miyake Pleats Please Campaign Depicts Delicious Fashion (Category: Marketing) Implication: The fashion industry can leverage fabric-made food trends to create unique clothing designs and accessories that resonate with consumers. - [Airhead Lip-Locking Ads](https://www.trendhunter.com/trends/kiss-ads): The 'Kiss' Ads Have Gum Bubbles Transforming into Lovers (Category: Marketing) Implication: Brands in the food and beverage industries can use experiential marketing and personalization techniques to improve customer experience and brand recognition. - [Literal Typefaced Advertising](https://www.trendhunter.com/trends/sva-take-it-on): The SVA Take it On Campaign Employs an In-Your-Face Visual Strategy (Category: Marketing) Implication: The advertising industry can leverage literal typeface and creative typography for their campaigns to stand out in a crowded market. - [Human-Eyed Pet Ads](https://www.trendhunter.com/trends/rspca-qld-campaign): The RSPCA Qld Campaign Shows How Similar People and Animals Are (Category: Marketing) Implication: Using humanized animal ads to drive awareness and donation for animal welfare organizations. - [Caged Animal Abuser Ads](https://www.trendhunter.com/trends/animal-rights-advocacy): These Animal Rights Advocacy Print Ads Reverse the Roles on Abusers (Category: Lifestyle) Implication: An opportunity for animal welfare nonprofits to create more effective campaigns that encourage people to take action and support causes related to animal rights advocacy. - [Double-Eyed Cat Campaigns](https://www.trendhunter.com/trends/hermandad): The Pet Show Pet Food Ads by Hermandad are Dizzying (Category: Marketing) Implication: The pet food industry can explore creating dual-flavored products to target picky pets. ## Recent trend clusters - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Smile Cosmetics](https://www.trendhunter.com/protrends/smile-cosmetics) (Fashion) - [Connected Filtration](https://www.trendhunter.com/protrends/connected-filtration) (Tech) - [Errand Leisure](https://www.trendhunter.com/protrends/errand-leisure) (Business) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Marketing](https://www.trendhunter.com/marketing)