# Blatant Label Brands showcase ingredient lists to enhance trust and empower consumers. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Feb 8, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/blatant-label ## Key Figures - Trend score: 3.9/10 - Evidence articles: 7 ## What is the Blatant Label trend? **Blatant Label:** Knowing that ingredients are one of the first places consumers look when deciding whether an item suits their lifestyle, dietary restrictions and family eating habits, brands are starting to showcase their ingredients in a very literal way. Listing out the ingredients and formulation of products demonstrates a shift towards genuine engagement as brands lift the veil and empower shoppers who want to make informed choices. ## At a Glance - Evidence: 7 featured examples - Articles from: Nov 24, 2015 to Sep 13, 2018 - Published: Feb 8, 2017 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Blatant Label trend ### Ingredient Transparency Brands are embracing transparency by showcasing their ingredient lists in packaging design, empowering consumers who want to make informed choices. ### Clean-Label Products Brands are offering clean-label products, which appeal to health-conscious consumers seeking to maintain a healthy lifestyle without having to decipher complicated packaging and branding. ### Simplicity in Design Brands are taking a minimal and design-conscious approach in their product designs to offer clear and concise information that speaks to health-conscious consumers. ## What the Blatant Label trend means for industry ### For Food and Beverage Food and beverage industries can explore opportunities in ingredient transparency and clean-label products to offer better options for health-conscious consumers. ### For Retail Retail industries can take advantage of the trend towards simplicity in design to offer packaging options that are easy to understand for consumers. ### For Health and Wellness Health and wellness industries can align with these trends by offering education and resources to consumers seeking information on clean-label products and ingredient transparency. ## Workshop question In terms of branding, how can you redesign your brand's materialistic appearance to be completely honest and straightforward? Consider your logo, packaging, web design, etc. ## Trend signals for Blatant Label Trend score 3.9 out of 10, from popularity 52%, activity 57%, freshness 8%. - Popularity: 52% - Activity: 57% - Freshness: 8% ## Examples of the Blatant Label trend 7 featured examples from Nov 24, 2015 to Sep 13, 2018. - [Vegetable Snack Bars](https://www.trendhunter.com/trends/vegetable-snack-bars): 'That's it.' Veggie Bars Contain Only Five Simple Ingredients (Category: Lifestyle) Implication: The snack food industry can incorporate more healthy, minimally-processed options using plant-based ingredients, like That's it. - [Clean-Label Frozen Pizzas](https://www.trendhunter.com/trends/skinny-pizza): SKINNYPIZZA is Now Packaging Its Approach to Healthy Italian Dining (Category: Lifestyle) Implication: Brands in the frozen food industry can focus on creating healthier, clean-label options to compete with traditional frozen food options. - [Recipe-Listing Juice Packaging](https://www.trendhunter.com/trends/coldpressed-juice-bar): Green Press is a Cold-Pressed Juice Bar in Melbourne (Category: Lifestyle) Implication: Cold-pressed juice bars can embrace informative packaging to showcase the freshness and quality of their products. - [Recipe-Focused Protein Packaging](https://www.trendhunter.com/trends/natural-snack): The Natural Snack RXBars Put the Ingredients at the Forefront (Category: Lifestyle) Implication: Opportunity for health food companies to create recipe-focused packaging that appeals to health-conscious consumers. - [Playful Energy Bar Labels](https://www.trendhunter.com/trends/energy-bar-labels): These Labels are Both Sophisticated and Playful (Category: Lifestyle) Implication: Opportunities for energy bar brands to differentiate themselves in the market through innovative packaging. - [Straight-Forward Dried Fruit Branding](https://www.trendhunter.com/trends/organic-product): The Gymarket Organic Products are Simple and Healthy (Category: Lifestyle) Implication: The Gymarket organic products demonstrate a disruptive innovation opportunity in the food and beverage industry by showcasing the demand for healthier, transparent, and visually a… - [Single-Serve Nut Butter Pouches](https://www.trendhunter.com/trends/nut-butter-pouch): RXBar is Launching Its First-Ever Range of Nut Butter Snacks (Category: Lifestyle) Implication: The trend towards health-conscious snacking is growing and the market for healthy snack options continues to expand. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)