# Blatant Faux Fake fur provides mental and physical comfort in more than just clothing. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Nov 17, 2014 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/blatant-faux ## Key Figures - Trend score: 4.5/10 - Evidence articles: 7 ## What is the Blatant Faux trend? **Blatant Faux:** Though physical comfort is still important to consumers, the desire for a clear conscience has consumers seeking alternatives to luxurious, but often cruel fur. This ushers in a wave of faux fur that is so pervasive it is penetrating industries beyond fashion. Consumers are wearing their faux fur badge with pride, un-intuitively going against the glamorization of "authenticity" in favor of passive activism. ## At a Glance - Evidence: 7 featured examples - Articles from: Nov 22, 2013 to Oct 7, 2014 - Published: Nov 17, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Blatant Faux trend ### Faux Fur Trend The growing demand for alternatives to cruel fur is driving the popularity of faux fur products across a range of industries, from fashion to home decor and pet accessories. ### Eco-Friendly Trend Consumers are seeking out eco-friendly, sustainable, and animal-friendly alternatives to luxury items, leading to more innovative designs for environmentally responsible and humane products. ### Luxury Pet Market Trend The luxury pet market is expanding, with consumers willing to invest in high-quality and premium products for their furry companions, presenting opportunities for designers and manufacturers to create extravagant and opulent pet items. ## What the Blatant Faux trend means for industry ### For Fashion Industry Fashion designers are incorporating faux fur into their collections to cater to the demand for ethically-sourced and eco-friendly materials, while also creating stylish and innovative designs. ### For Home Decor Industry Home decor companies are incorporating faux fur into their products, such as chairs and carpets, to create a luxurious and cozy atmosphere while also meeting the consumers' requirements for ethical and eco-friendly materials. ### For Pet Accessories Industry The pet accessories industry is expanding to include high-end and luxury items, including faux fur pet furniture, to meet the growing demand for premium quality and sophisticated pet products. ## Trend signals for Blatant Faux Trend score 4.5 out of 10, from popularity 67%, activity 61%, freshness 8%. - Popularity: 67% - Activity: 61% - Freshness: 8% ## Examples of the Blatant Faux trend 7 featured examples from Nov 22, 2013 to Oct 7, 2014. - [Chic Smoker Accessories](https://www.trendhunter.com/trends/furry-cigarette-case): Shop Jeen's Furry Cigarette Case is Fashionably Daring (Category: Art & Design) Implication: The fashion industry can capitalize on the demand for trendy smoker accessories by creating unique designs that appeal to fashion-conscious smokers. - [Extravagant Pet Furniture](https://www.trendhunter.com/trends/architect-pets): Architect Pets Creates Luxurious Furniture for Cats and Dogs (Category: Art & Design) Implication: Disruptive innovation opportunity: Incorporate high-quality faux fur blankets and premium materials into pet furniture, providing luxurious options for pet owners looking for exce… - [Faux Fur Sleeping Bags](https://www.trendhunter.com/trends/fur-sleeping-bags): Pamper Yourself at Your Next Sleepover with These Luxurious Items (Category: Luxury) Implication: Opportunity to create and manufacture more luxurious and comfortable sleeping materials. - [Fuzzy Furry Bottle Bags](https://www.trendhunter.com/trends/fur-bottle-bag): The Luxe Faux Fur Bottle Bag Will Make Your Liquir Luxurious and Chic (Category: Special) Implication: Innovative faux fur fashion accessories and packaging solutions for the fashion industry. - [Multi-Use Faux Furs](https://www.trendhunter.com/trends/eco-furs): Multi-functional Luxury by Heli Miikkulainen-Gilbert can be Worn 7 Ways (Category: Luxury) Implication: Opportunity for luxury fashion brands to incorporate more sustainable and versatile materials into their collections. - [Mongolian Sheep Fur Seating](https://www.trendhunter.com/trends/nepal-by-paola-navone): Nepal by Paola Navone is Covered in Shaggy Faux Fur (Category: Art & Design) Implication: Opportunity for disruptive innovation in the furniture manufacturing industry to create innovative seating products using faux fur materials. - [Cuddly Raver Accessories](https://www.trendhunter.com/trends/birght-faux-fur-clutch): Molly Trubody's Faux Fur Clutch is Inspired by 90s Club Styles (Category: Fashion) Implication: The rising demand for sustainable and innovative materials in fashion accessories presents opportunities for companies to offer eco-friendly alternatives and disrupt the tradition… ## Recent trend clusters - 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