# Black-Owned Support Brands are making it easier to support Black-owned businesses. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published Jun 9, 2020 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/blackowned-support ## Key Figures - Trend score: 1.5/10 - Evidence articles: 4 ## What is the Black-Owned Support trend? **Black-Owned Support:** In response to recent social injustices profiled on social media and the news, brands are launching directories to help consumers identify and support black-owned businesses. These platforms showcase a range of businesses from restaurants and salons to banks and museums. ## The consumer insight behind the Black-Owned Support trend In recent years, social media has had an impact on the visibility of the systemic injustices committed against the Black community. In the wake of the Black Lives Matter movement, many are looking for ways to support the Black community in place of their traditional retailers, and are invested in actionable ways to protest against white supremacy, and one of these ways is by "voting with their wallet." People's anger and frustration has led them to financially support individuals, businesses and communities that are most affected by racial injustice. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 3 to Jun 10, 2020 - Published: Jun 9, 2020 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Black-Owned Support trend ### Supporting Black-Owned Businesses The Black Lives Matter movement has led to an increase in directories and search tools flagging black-owned businesses, providing consumers with actionable ways to protest against racial injustice. ### Inclusive Business Search Tools Yelp's search tool allowing users to find and support black-owned businesses, which can be labelled by businesses, allows consumers to find inclusive local services without stress. ### Black-Owned Business Locators Self-funded platforms like Afrobiz and eatOKRA are building directories of Black-owned businesses, providing consumers with access to services like museums, salons, and banks, and empowering the Black community. ## What the Black-Owned Support trend means for industry ### For Retail Developing tools to help users find and buy from Black-owned brands, while supporting racial equality. ### For Marketing Creating racially inclusive directories and platforms which can promote a broader range of businesses. ### For Finance Developing financial and banking services tailored to meet the needs of black-owned businesses. ## Workshop question How can your brand serve under-represented communities? ## Trend signals for Black-Owned Support Trend score 1.5 out of 10, from popularity 22%, activity 13%, freshness 9%. - Popularity: 22% - Activity: 13% - Freshness: 9% ## Examples of the Black-Owned Support trend 4 featured examples from Jun 3 to Jun 10, 2020. - [Black-Owned Restaurant Directories](https://www.trendhunter.com/trends/eatokra): EATokra Currently Lists 2,500 Black-Owned Restaurants in the Us (Category: Business) Implication: Food tech companies can develop platforms or apps that connect users with Black-owned restaurants for delivery, reservations, or reviews. - [Black-Owned Business Locators](https://www.trendhunter.com/trends/afrobiz): Afrobiz Helps Consumers Find Local Black-Owned Businesses (Category: Social Good) Implication: Online marketplaces and directories that prioritize Black-owned businesses can enhance diversity in the marketplace and disrupt the traditional business model. - [Inclusive Business Search Tools](https://www.trendhunter.com/trends/search-tool): Yelp Added a Search Tool Highlighting Black-Owned Establishments (Category: Tech) Implication: Disruptive innovation opportunity: Develop review platforms that prioritize and feature minority-owned businesses to ensure equal visibility and support. - [Black-Owned Search Tools](https://www.trendhunter.com/trends/uber-eats-canada): Uber Eats Canada is Making it Easier to Support Black-Owned Businesses (Category: Social Good) Implication: The food delivery industry can consider implementing similar features to promote and support black-owned restaurants and businesses in their service areas. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) All articles: [Social Good](https://www.trendhunter.com/socialgood)