# Bizarre Acquisition Brands adopt out-of-the-box tactics to attract new customers. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Nov 30, 2015 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/bizarre-acquisition ## Key Figures - Trend score: 2.4/10 - Evidence articles: 5 ## What is the Bizarre Acquisition trend? **Bizarre Acquisition:** Brands in competitive markets are adopting unusual and intriguing services to attract new customers. By going well beyond the typical offerings in a market, brands are not only able to stand out among competitors by establishing themselves as an innovative force, but are also able to attract potential customers by piquing their curiosity. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 5 to Nov 13, 2015 - Published: Nov 30, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia ## Themes within the Bizarre Acquisition trend ### Unconventional services Brands are offering unusual services to attract new customers, providing opportunities for disruptive innovation in the marketing and advertising industries. ### Biometric authentication Companies are utilizing biometrics to enhance security and authentication processes for consumers in the banking and financial technology industries. ### Convenient deliveries Businesses are offering home and personalized deliveries to provide a hassle-free experience for customers, creating opportunities for disruptive innovation in the delivery services and telecommunication industries. ## What the Bizarre Acquisition trend means for industry ### For Marketing and Advertising Unusual and intriguing services to attract new customers can provide businesses with new marketing strategies. ### For Banking and Financial Technology The use of biometric authentication technology enhances security and provides convenience for consumers in finance-related transactions. ### For Delivery Services and Telecommunication Home and personalized deliveries provide opportunities for businesses to improve their services and offer hassle-free experiences for customers. ## Workshop question Imagine the most dazzling way in which you could deliver your brand's offering to consumers. What does that look like? ## Trend signals for Bizarre Acquisition Trend score 2.4 out of 10, from popularity 30%, activity 33%, freshness 8%. - Popularity: 30% - Activity: 33% - Freshness: 8% ## Examples of the Bizarre Acquisition trend 5 featured examples from Sep 5 to Nov 13, 2015. - [Color-Matching Cosmetics](https://www.trendhunter.com/trends/find-a-lipstick): This Service Will Find a Lipstick That Matches a Customer's Hair Color (Category: Fashion) Implication: The cosmetics industry can benefit from developing color-matching services to cater to customers with unique hair colors. - [Unlimited Data Smartphone Plans](https://www.trendhunter.com/trends/content-streaming): T-Mobile BingeOn Provides Users with Unlimited Content Streaming (Category: Tech) Implication: Mobile carriers like T-Mobile are disrupting the industry by offering unlimited data plans and partnering with content streaming services to attract and retain more customers. - [Home Pickup E-Payments](https://www.trendhunter.com/trends/payhome): Etihad Airways' 'Pay@home' Lets Travelers Pay Cash for Online Bookings (Category: Luxury) Implication: Etihad Airways is disrupting the airline industry by offering a unique cash payment service for online flight bookings. - [Personalized Smartphone Deliveries](https://www.trendhunter.com/trends/deliver-new-phones): This Mobile Provider Will Hand Deliver New Phones to Customers (Category: Marketing) Implication: Telecommunications companies can introduce on-demand mobile device delivery services to appeal to customers seeking a seamless and convenient experience. - [Eyeprint-Based Banking Services](https://www.trendhunter.com/trends/eye-scan): This Online Bank Allows Users to Log in with an Eye Scan (Category: Tech) Implication: Biometric technology is rapidly being implemented into finance as a way to secure customer accounts. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)