# Birch Sap Care Skincare brands incorporate the benefits of birch sap. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 28, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/birch-sap-care ## Key Figures - Trend score: 2.7/10 - Evidence articles: 4 ## What is the Birch Sap Care trend? **Birch Sap Care:** Brands specializing in skincare are increasingly using birch sap in their products, an ingredient that first became popular in Korea's famous cosmetic industry. Combining the allure and effectiveness of East Asian skincare innovations with the popularity of natural products, this ingredient serves consumers who are well-versed on the ins and outs of this industry. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 21, 2017 to Jan 15, 2018 - Published: Feb 28, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Birch Sap Care trend ### Natural Ingredients More and more skincare brands are beginning to use natural ingredients such as birch sap in their products. ### Hydrating Skincare Birch sap is being used as a key ingredient in a variety of new skincare lines that prioritize hydration. ### Plant-Powered Formulas Consumers are increasingly interested in natural skincare solutions such as products made with plant-powered formulas. ## What the Birch Sap Care trend means for industry ### For Beauty and Skincare The beauty and skincare industry is seeing a trend towards using natural and plant-based ingredients in their products to cater to consumers seeking more sustainable and ethical alternatives. ### For Wellness Wellness is an industry that benefits from the use of natural ingredients such as birch sap, which boasts numerous health benefits. ### For Eco-Friendly Products The use of natural, sustainable ingredients in products like skincare allows businesses and consumers to prioritize eco-friendliness, a very important aspect of many industries today. ## Workshop question Which geographic locations or adjacent companies are rapidly developing in your brand's area of expertise? How can your business take inspiration from such brands? ## Trend signals for Birch Sap Care Trend score 2.7 out of 10, from popularity 46%, activity 26%, freshness 8%. - Popularity: 46% - Activity: 26% - Freshness: 8% ## Examples of the Birch Sap Care trend 4 featured examples from Jul 21, 2017 to Jan 15, 2018. - [Scandinavian Birch Sap Serums](https://www.trendhunter.com/trends/birch-sap): The LUMOUS Rich Nurturing Serum Works to Firm and Regenerate Skin (Category: Fashion) Implication: The beauty and skincare industry can leverage the trend of natural ingredients and anti-aging formulas to develop innovative products. - [Hydrating Sunscreen Gels](https://www.trendhunter.com/trends/sun-gel): Make P:rem's Capsule Sun Gel is Branded as a "Moisturizing Sun Block" (Category: Fashion) Implication: Demand for lightweight and multifunctional skincare products presents an opportunity for beauty and cosmetics companies to develop innovative sun protection and skincare products. - [Ultra-Hydrating Skincare Collections](https://www.trendhunter.com/trends/lahde): Lumene’s LÄHDE Range is Powered by Arctic Spring Water (Category: Fashion) Implication: Beauty companies can explore and create sustainable skincare collections that focus on hydration and incorporate Arctic inspirations. - [Birch Sap Skincare](https://www.trendhunter.com/trends/birch-juice-hydro): E Nature's 'Birch Juice Hydro' Skincare is Powered by Birch Sap (Category: Fashion) Implication: There is a growing interest in highly hydrating, soothing, and natural skincare products that rely on plant-based formulas. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)