# Biophilia Design Nature-inspired aesthetics resonate with the desire to connect with life. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Mar 22, 2017 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/biophilia-design ## Key Figures - Trend score: 4.1/10 - Evidence articles: 6 ## What is the Biophilia Design trend? **Biophilia Design:** The hypothesis that humans have an inherent desire to seek connection with nature, known as biophilia, is being consciously integrated into product design. Looking to create association between a sense of wellness with their products, brands across industries are leveraging the beauty of the natural world to entice consumers engulfed by the modern digital era. This stylistic deviation taps into the consumer preference towards authenticity and getting in touch with one’s roots. ## At a Glance - Evidence: 6 featured examples - Articles from: Oct 23, 2015 to Feb 23, 2017 - Published: Mar 22, 2017 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Biophilia Design trend ### Biophilic Design Brands across industries are leveraging the beauty of the natural world to entice consumers engulfed by the modern digital era. ### Landscape-Inspired Products Designers are creating products such as clothes, cosmetics, and even cereals that are inspired by the landscapes and natural environments they inhabit. ### Natural Fitness Facilities Biofit will launch a natural gym pop-up for a limited time in early January, made up of a large amount of vegetation and other natural elements. ## What the Biophilia Design trend means for industry ### For Interior Design The focus on biophilic design emphasizes the importance of incorporating nature-inspired elements in interior design. ### For Fashion and Beauty The trend of landscape-inspired clothing and cosmetics demonstrates a growing desire to connect with nature and incorporate it into personal style and beauty routines. ### For Health and Wellness The creation of natural fitness facilities and the emphasis on nature in branding communicates a commitment to holistic health and wellness. ## Workshop question How can your brand offer an authentic consumer experience? ## Trend signals for Biophilia Design Trend score 4.1 out of 10, from popularity 47%, activity 67%, freshness 8%. - Popularity: 47% - Activity: 67% - Freshness: 8% ## Examples of the Biophilia Design trend 6 featured examples from Oct 23, 2015 to Feb 23, 2017. - [Natural Gym Pop-Ups](https://www.trendhunter.com/trends/natural-gym): Biofit is Launching the World's First "Biophyilic Indoor Gym" (Category: Lifestyle) Implication: The fitness industry can incorporate natural elements such as live plants and vegetation into gym design, programming, and products for a unique and refreshing fitness experience. - [Landscape-Matching Clothes](https://www.trendhunter.com/trends/blendscape): The 'Blendscapes' Collection Reveals Fashion That Suits Its Environment (Category: Fashion) Implication: Fashion designers can explore opportunities in creating clothing lines that blend seamlessly with natural landscapes. - [Plant Science Decor](https://www.trendhunter.com/trends/biophilia-vase): The Biophilia Vase Collection is an Extension of the Plants It Carries (Category: Art & Design) Implication: The Biophilia Vase Collection provides opportunities for the home decor industry to offer unique plant-inspired designs for consumers. - [Biodiversity Ice Cream Branding](https://www.trendhunter.com/trends/ice-cream-company): The Selva Nevada Ice Cream Company is Columbian Wildlife-Focused (Category: Lifestyle) Implication: Industry can leverage the desire for nature-inspired branding and exotic flavor profiles to create innovative products. - [Landscape Cosmetics Branding](https://www.trendhunter.com/trends/organic-skin): These Organic Skin Care Collections are Inspired by Nature (Category: Fashion) Implication: Opportunity for companies to expand their organic skincare offerings and tap into the growing demand for natural products. - [Outdoor Landscape Cereal Branding](https://www.trendhunter.com/trends/best-cereal): The MOM’s Best Cereals Feature Scrumptiously Inviting Packaging (Category: Lifestyle) Implication: Cereal companies can explore innovative packaging design strategies to differentiate their products in a competitive market. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)