# Biometric Marketing Biometric technology helps create a hyper-tailored brand experience. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Nov 27, 2015 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/biometric-marketing ## Key Figures - Trend score: 4.8/10 - Evidence articles: 4 ## What is the Biometric Marketing trend? **Biometric Marketing:** Biometric technology is evolving to offer more than just security solutions. Taking advantage of facial recognition and other biometric applications, marketers are using the technology to offer campaigns that engage consumers. Advertising efforts that depend on consumer participation are not only perceived as more meaningful; they also create a symbiotic relationship between brand and consumer. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 19, 2015 to Jul 5, 2018 - Published: Nov 27, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Biometric Marketing trend ### Biometric Data for Advertising The use of biometric technology to gather consumer data for ad campaigns creates a more meaningful engagement with consumers, often leading to a symbiotic relationship between brand and consumer. ### Facial Recognition for Customer Service Advanced facial recognition technology that detects unhappy customers in-store can alert employees, instructing them to aid the customer who needs help, thus ensuring heightened customer satisfaction and building customer loyalty. ### Eye-Tracking Data for Research Eye-tracking technology is becoming increasingly popular in scientific research and consumer insight inquiry, offering apt resources and support for researchers to understand human behavior and consumer preferences better. ## What the Biometric Marketing trend means for industry ### For Marketing and Advertising The use of biometric technology for advertising data gathering presents opportunities for marketers to create more meaningful engagement with consumers. ### For Retail and Customer Service Advanced facial recognition technology can aid customer service in detecting unhappy customers, building customer loyalty that'll lead to increased revenue and enhance customers' overall shopping experience. ### For Scientific Research and Data Insights Eye-tracking technology has developed into a useful tool in scientific research and consumer insight inquiry, offering researchers and businesses the opportunity to better understand human behavior and consumer preferences. ## Workshop question How can you leverage Big Data to offer your consumers a more personalized experience with your product or brand? ## Trend signals for Biometric Marketing Trend score 4.8 out of 10, from popularity 80%, activity 55%, freshness 8%. - Popularity: 80% - Activity: 55% - Freshness: 8% ## Examples of the Biometric Marketing trend 4 featured examples from Sep 19, 2015 to Jul 5, 2018. - [Biometric Travel Discovery Tools](https://www.trendhunter.com/trends/seeker-by-le-club-accorhotels): Seeker by Le Club AccorHotels Offers Next-Gen Travel Suggestions (Category: Marketing) Implication: The Seeker tool by Le Club AccorHotels demonstrates the potential of biometric technology to enhance personalized travel experiences within the hospitality industry. - [Consumer Eye-Tracking Hardware](https://www.trendhunter.com/trends/eyetracking-hardware): Tobii Pro Gives Authentic Insights to Scientists and Businesses (Category: Tech) Implication: The market research industry can leverage eye-tracking hardware to gain deeper insights into consumer behavior and preferences. - [Retail Facial Recognition Services](https://www.trendhunter.com/trends/instore-facial-recognition): Walmart is Developing Technology to Detect Unhappy Shoppers (Category: Tech) Implication: Retailers can benefit from implementing facial recognition technology to enhance customer experience and increase sales. - [Face-Mimicking Billboards](https://www.trendhunter.com/trends/cokemoji): The 'Coke-Moji' Uses Facial Recognition Software to Copy Your Expression (Category: Marketing) Implication: The advertising industry can leverage interactive digital billboards and emotion-sensing technology to create innovative and attention-grabbing campaigns that resonate with consum… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)