# Biometric Banking 2.0 Banking processes are made more secure through emerging biometric systems. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Dec 12, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/biometric-banking-20 ## Key Figures - Trend score: 3.2/10 - Evidence articles: 5 ## What is the Biometric Banking 2.0 trend? **Biometric Banking 2.0:** Addressing consumer concerns around security and a need for convenience, financial institutions are rolling out and experimenting with emerging biometric security measures. This more advanced approach to protection speaks to the way in which biometric technology will likely play a growing role in the future of security. ## The consumer insight behind the Biometric Banking 2.0 trend As technology advances, consumers are becoming more aware of the dangers associated with information breaches and the overall need for privacy. Today's consumer already shares so much digitally, and they are coming to realize the importance of sharing only the information they need to share, creating a new precedent of privacy in general. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 23, 2017 to Nov 14, 2018 - Published: Dec 12, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Biometric Banking 2.0 trend ### Growing Importance of Biometric Security Measures As technology advances, consumers are becoming more aware of the dangers associated with information breaches and the overall need for privacy. ### Increasing Use of Biometric Payment Methods As a growing number of retailers are opting to go completely cashless, it is becoming more feasible for consumers to leave their wallets at home and instead favor biometric and mobile payment systems. ### Advancements in Biometric Identification Methods Biometric identification methods are being increasingly incorporated by banks, and advancements are being made to create more accurate and cost-effective options. ## What the Biometric Banking 2.0 trend means for industry ### For Banking and Finance Biometric security measures are being implemented in banking and finance to increase security and convenience for customers. ### For Retail and Payment With the increasing popularity of cashless transactions, retailers and payment companies are leveraging biometric payment methods to offer a seamless and secure shopping experience. ### For Healthcare and Government Advanced biometric identification methods such as palm vein recognition are being implemented in government and healthcare sectors for increased security and fraud prevention measures. ## Workshop question What is your customers' biggest concern when it comes to your brand? Brainstorm a concept solution that would perfectly solve that issue. ## Trend signals for Biometric Banking 2.0 Trend score 3.2 out of 10, from popularity 58%, activity 29%, freshness 8%. - Popularity: 58% - Activity: 29% - Freshness: 8% ## Examples of the Biometric Banking 2.0 trend 5 featured examples from Nov 23, 2017 to Nov 14, 2018. - [Facial Recognition ATMs](https://www.trendhunter.com/trends/banking-machine): NAB's Banking Machine Removes the Need for a Physical Bank Card (Category: Lifestyle) Implication: The banking industry can leverage facial recognition ATMs to improve customer experience, enhance security, and reduce reliance on physical bank cards. - [Fingerprint-Sensor Smart Cards](https://www.trendhunter.com/trends/next-biometrics): NEXT Biometrics and Infineon Introduce New Biometric Payment Cards (Category: Business) Implication: The development of biometric payment cards offers an opportunity for companies within the payment industry to offer a unique and secure payment method. - [Finger Vibration Security Systems](https://www.trendhunter.com/trends/authentication-technology): The VibWrite System Uses Biometric Authentication Technology (Category: Tech) Implication: VibWrite's finger vibration authentication technology has the potential to disrupt the traditional biometric security industry. - [Vein-Identifying Security Solutions](https://www.trendhunter.com/trends/palmid-card-solution): The Palm-ID Card Solution Offers Increased Biometric Security (Category: Tech) Implication: Opportunity to develop access control and security solutions that incorporate vein-pattern-based identification. - [Fingerprint-Activated Contactless Cards](https://www.trendhunter.com/trends/societe-generale): Societe Generale Implements Idemia's Platform for Security (Category: Business) Implication: The banking industry can harness the potential of fingerprint-activated contactless cards to improve payment security and provide seamless transactions for their customers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)