# Biometric Amusement Facial recognition software is incorporated into avant garde entertainment. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Nov 26, 2015 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/biometric-amusement ## Key Figures - Trend score: 3.0/10 - Evidence articles: 6 ## What is the Biometric Amusement trend? **Biometric Amusement:** Proving that biometric tools have applications outside of authentication and security, facial recognition technology can now be seen in a variety of entertainment platforms. Often to the delight of consumers, such facial recognition tools make for a genuinely exciting interactive experience with elements of customization. This progression exemplifies the modern relationship between consumers and their devices as one that is naturalistic and unobtrusive. ## At a Glance - Evidence: 6 featured examples - Articles from: Nov 14, 2014 to Oct 29, 2015 - Published: Nov 26, 2015 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Biometric Amusement trend ### Facial Recognition Technology Facial recognition technology is being used in several innovative ways, including in museums and billboards, to create interactive and engaging experiences for users. ### Emotional Recognition Software Emotional recognition software is being used to create unique experiences in music and art installations, as well as for consumer-facing products, such as the Smilfie camera, to improve picture taking techniques. ### Social Media Video Effects The addition of new features like slow motion and backwards clips in social media platforms like Snapchat are enticing sophisticated video creators to join the platform. ## What the Biometric Amusement trend means for industry ### For Entertainment Facial recognition technology is being used in conjunction with the latest technology to create exciting and innovative entertainment experiences for users. ### For Art The use of emotional recognition software in art installations is a trend that has the potential to disrupt the traditional art scene and create immersive and engaging experiences for viewers. ### For Advertising The ability for billboards to mimic facial expressions and emotions is a powerful tool for advertisers who can create engaging and interactive displays that draw users in. ## Workshop question How can your brand best tap into the human desire for play? ## Trend signals for Biometric Amusement Trend score 3.0 out of 10, from popularity 49%, activity 32%, freshness 8%. - Popularity: 49% - Activity: 32% - Freshness: 8% ## Examples of the Biometric Amusement trend 6 featured examples from Nov 14, 2014 to Oct 29, 2015. - [Temporary Video Effects](https://www.trendhunter.com/trends/snapchat-video): These Snapchat Video Tools Let Users Make Slow Motion and Backwards Clips (Category: Tech) Implication: Disruptive innovation opportunity: Develop a platform that combines social media features with advanced video editing capabilities to empower users to create unique and engaging c… - [Face-Pairing Museum Campaigns](https://www.trendhunter.com/trends/interactive-museum): Interactive Museum Strategy Rijks Emotions Matches Faces to Artwork (Category: Marketing) Implication: The art and culture industry can leverage facial recognition technology to create immersive and personalized experiences for museum visitors. - [Face-Mimicking Billboards](https://www.trendhunter.com/trends/cokemoji): The 'Coke-Moji' Uses Facial Recognition Software to Copy Your Expression (Category: Marketing) Implication: The advertising industry can leverage interactive digital billboards and emotion-sensing technology to create innovative and attention-grabbing campaigns that resonate with consum… - [Facial Recognition Art Installations](https://www.trendhunter.com/trends/opensource-art): This Open-Source Art Creates Empathy for Kidnapping Victims (Category: Tech) Implication: The intersection of facial recognition technology and art presents opportunities for innovation in the field of artificial intelligence, enabling artists and developers to create… - [Smiling Selfie Cameras](https://www.trendhunter.com/trends/smiling-selfie): The Smilfie Pod Helps Groups Take Photos Without Awkward Selfie Arms (Category: Tech) Implication: The Photography industry can benefit from exploring new uses for facial recognition technology in camera devices for enhanced photo-taking experiences - [Face-Reading Music Makers](https://www.trendhunter.com/trends/the-sound-of-emotion): The 'Sound of Emotion' is a Device That Projects Sound from Expressions (Category: Tech) Implication: Disruptive innovation opportunities include integrating facial expression recognition technology into musical instruments and production software. ## Recent trend clusters - [Expressive Timekeeping](https://www.trendhunter.com/protrends/expressive-timekeeping) (Fashion) - [Narrative TIMEKEEPers](https://www.trendhunter.com/protrends/narrative-timekeepers) (Fashion) - [Protein Personalization](https://www.trendhunter.com/protrends/protein-personalization) (Lifestyle) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Marketing](https://www.trendhunter.com/marketing)