# Biodegradable Hygiene Oral hygiene products are adapted with biodegradable materials. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 31, 2020 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/biodegradable-hygiene ## Key Figures - Trend score: 4.3/10 - Evidence articles: 6 ## What is the Biodegradable Hygiene trend? **Biodegradable Hygiene:** Emerging brands in the oral hygiene industry are increasingly offering products made with biodegradable materials in order to help customers reduce their environmental impact. Products in this space include everything from floss to toothbrushes. ## The consumer insight behind the Biodegradable Hygiene trend Reducing the amount of personal waste one creates is of increasing importance to consumers as they recognize and fear the consequences of environmental damage in the coming years. Finite resources and difficulties in reducing waste has resulted in various industries creating a seemingly impossible scenario in which climate change and its impact are inevitable. Aware of this, consumers are doing what they can to reduce their impact on a micro scale. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 5, 2017 to Mar 24, 2021 - Published: Aug 31, 2020 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Biodegradable Hygiene trend ### Biodegradable Oral Hygiene Products Emerging brands offer oral hygiene products made with biodegradable materials, catering to consumers increasingly concerned about reducing waste and negative environmental impact, creating an opportunity for new products. ### Activated Charcoal as a Natural Cleaning Agent Activated charcoal has been used in multiple industries beyond oral care, as a powerful and natural absorbent, antibacterial, antifungal, and antiviral ingredient, presenting opportunities for new innovative uses. ### Sustainable Oral Care Subscriptions nudge's eco-friendly subscription service offers consumers natural, fluoride-free, and sustainable oral care products, catering to consumers who want to support their health and the health of the planet, providing an opportunity for other sustainable subscription services. ## What the Biodegradable Hygiene trend means for industry ### For Green Personal Care Products The increase in biodegradable ingredients and sustainability practices offers a chance for innovators to create more earth-friendly products in personal care industries. ### For Activated Charcoal Products Activated charcoal's multiple abilities offer new opportunities for its use as a powerful natural cleaning agent in various industries beyond oral care. ### For Sustainable Subscription Services nudge's subscription service highlights the growing appeal of eco-friendly goods, suggesting opportunities to create green subscription services in various industries. ## Workshop question How is your brand prioritizing waste-reduction? ## Trend signals for Biodegradable Hygiene Trend score 4.3 out of 10, from popularity 57%, activity 62%, freshness 10%. - Popularity: 57% - Activity: 62% - Freshness: 10% ## Examples of the Biodegradable Hygiene trend 6 featured examples from Jan 5, 2017 to Mar 24, 2021. - [Sustainable Oral Care Subscriptions](https://www.trendhunter.com/trends/sustainable-oral-care): nudge Shares Solutions Like Biodegradable Toothbrushes (Category: Eco) Implication: The oral care industry can leverage sustainable and eco-friendly products to capture the growing market demand for eco-friendly oral care solutions. - [Biodegradable Dental Flossers](https://www.trendhunter.com/trends/carbyn-flosser): The 'Carbyn' Flosser Eliminates the Need for Conventional Plastic (Category: Eco) Implication: The oral care industry has an opportunity to leverage innovative and sustainable products such as biodegradable dental flossers to provide eco-friendly alternatives for consumers. - [Whitening Charcoal-Infused Flosses](https://www.trendhunter.com/trends/charcoal-floss): The Lucky Teeth Charcoal Floss Has a 100% Biodegradable Design (Category: Eco) Implication: Companies should focus on developing and promoting natural and eco-friendly products, such as floss, toothbrushes and toothpaste, to appeal to more environmentally conscious consu… - [Charcoal-Infused Eco Toothbrushes](https://www.trendhunter.com/trends/grin-charcoalinfused-biodegradable-brush): The Grin Charcoal-Infused Biodegradable Brush Has Soft Bristles (Category: Eco) Implication: Companies in the oral care industry can leverage sustainable materials and natural ingredients to create eco-friendly toothbrushes and other products. - [Biodegradable Silk Floss](https://www.trendhunter.com/trends/humankinds-silk-floss): By Humankind's Silk Floss is Good for the Earth and Teeth (Category: Lifestyle) Implication: Personal care brands have an opportunity to pivot towards sustainability with biodegradable and environmentally friendly products. - [Charcoal-Infused Floss Picks](https://www.trendhunter.com/trends/pearlbar): PearlBar's Floss Picks Are Completely Biodegradable (Category: Lifestyle) Implication: Companies can explore creating more natural and sustainable oral hygiene products that incorporate charcoal, such as biodegradable floss and toothbrushes. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)