# Bio Straw Brands and government policies ban or phase out traditional plastic straws. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 20, 2018 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/bio-straw ## Key Figures - Trend score: 5.4/10 - Evidence articles: 5 ## What is the Bio Straw trend? **Bio Straw:** With brands and certain governments increasingly focusing on the impact of their waste-related policies, along with consumer lifestyle habits related to excess consumption, a step many are taking is to phase out plastic straws – whether through the use of new materials, or banning them entirely. This shift comes as sustainable consumption is increasingly considered to be a cyclical concept in which the consumer, big businesses, and government policies all bear responsibility ## At a Glance - Evidence: 5 featured examples - Articles from: Dec 5, 2017 to Aug 3, 2018 - Published: Jun 20, 2018 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Bio Straw trend ### Plastic Ban As the movement about the impact of plastics in the environment increases, businesses have the opportunity to phase out traditional plastics and scale their products and/or solutions using eco-friendly alternatives. ### Sustainable Consumption Consumers are becoming more conscious of their impact on the environment and businesses should strive to cater to this market trend by innovating their products and services towards sustainable and eco-friendly principles. ### Personalizations Businesses have the opportunity to innovate their personalized products by creating unique and imaginative designs while upholding eco-friendly materials and methods of production to meet consumer customization preferences. ## What the Bio Straw trend means for industry ### For Food and Beverage As the movement against plastics in the environment gains momentum, businesses should start thinking beyond their industry norms to contribute to a cleaner environment. ### For Packaging The packaging industry has the opportunity to pivot towards sustainable alternatives while incorporating personalizations to meet consumer preferences. ### For Retail Businesses in retail should adjust to the growing awareness of environmental sustainability by offering eco-friendly personalized options in their products. ## Workshop question How can your brand contribute to newly emerging sustainability practices? ## Trend signals for Bio Straw Trend score 5.4 out of 10, from popularity 86%, activity 67%, freshness 8%. - Popularity: 86% - Activity: 67% - Freshness: 8% ## Examples of the Bio Straw trend 5 featured examples from Dec 5, 2017 to Aug 3, 2018. - [Edible Drinking Straws](https://www.trendhunter.com/trends/lolistraw): Loliware's 'Lolistraw' Can Be Eaten or Composted After Use (Category: Eco) Implication: Exploring new materials and manufacturing processes to create sustainable and compostable food packaging - [Reusable Ceramic Drinking Straws](https://www.trendhunter.com/trends/ceramic-drinking-straws): Bill and Ben Design's Designs are Imaginative and Adorable (Category: Eco) Implication: Ceramic artists and potters can focus on creating eco-friendly products, specifically drinking straws, that combine form and function for everyday and collector use. - [Eco-Friendly Drinking Straws](https://www.trendhunter.com/trends/ecofriendly-drinking-straw): Garrett Paper Inc. Advocates for Sustainability with the Bio Straw (Category: Eco) Implication: Restaurants and food-serving establishments can adopt eco-friendly products like compostable drinking straws to promote sustainability and cater to environmentally-conscious diner… - [Paper Fast Food Straws](https://www.trendhunter.com/trends/McDonalds-straws): UK McDonald's Straws Will Be Swapped for Eco-Friendly Alternatives (Category: Eco) Implication: The shift towards paper straws by McDonald's and other fast food chains creates opportunities for companies in the fast food industry to adopt similar environmentally friendly pra… - [Collapsible Reusable Straws](https://www.trendhunter.com/trends/the-finalstraw): The Finalstraw is Sustainable and Convenient (Category: Eco) Implication: The growing popularity of sustainable straws presents opportunities for companies in the beverage industry to innovate and differentiate themselves. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)