# Twintography Fascination with twins inspires photography to feature double the trouble. By [Tiana Reid](https://www.trendhunter.com/tiana) | Published Jul 20, 2010, updated Aug 10, 2010 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/binary-beauty-photography-features-double-the-trouble-due-to-fascination-wi ## Key Figures - Trend score: 5.3/10 - Evidence articles: 12 ## What is the Twintography trend? **Twintography:** Whether it’s the use of Photoshop, real-life twins or the incorporation of similar hair, makeup and clothing ensembles that creates mirror images, the fascination with twins in photography remains the same. Twin siblings represent an eerie, yet captivating, relationship that most don’t quite understand—but are very willing to explore through imagery. ## At a Glance - Evidence: 12 featured examples - Articles from: Mar 26 to Jul 20, 2010 - Published: Jul 20, 2010 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Twintography trend ### Twin Obsession The fascination with twins has proven to be a refreshing change from consumers' perspective, presenting an opportunity for businesses to incorporate twin styles and designs that mimic one another. ### Binary Pictorials Editorials featuring pairs of models dressed alike or in similar attire and hairstyles, generating an eerie and captivitng vibe, providing innovative opportunities for fashion and photography businesses. ### Double Exposure Campaigns Campaigns featuring double photos of models, one naked and the other clothed, presenting both the tame side of sexy and interesting opportunities for fashion and photography businesses. ## What the Twintography trend means for industry ### For Fashion Businesses can use twin fashion styles, binary pictorials, and double exposure campaigns in the fashion industry to differentiate from other consumers and generate visually captivating material. ### For Photography With an obsession with twin related imagery, twin photography remains a popular trend, giving businesses in the photography industry a chance to use eerily intriguing aesthetics and imagery. ### For Entertainment Film and television can consistently include interesting twin concepts, stylistic twin duos allowing creators to generate compelling storylines and visually captivating scenes by using twin imagery. ## Trend signals for Twintography Trend score 5.3 out of 10, from popularity 66%, activity 84%, freshness 8%. - Popularity: 66% - Activity: 84% - Freshness: 8% ## Examples of the Twintography trend 12 featured examples from Mar 26 to Jul 20, 2010. - [Double Trouble Beachtography](https://www.trendhunter.com/trends/exotic-summer): ‘Exotic Summer' in Vogue Korea is Hot, Hot, Hot (Category: Fashion) Implication: Fashion industry can leverage the trend of double models and beach shoots to create captivating campaigns and explore new aesthetic directions. - [Doubled-Up Photography](https://www.trendhunter.com/trends/leonard-gren): Leonard Gren's Portraits Feature Smoldering Twosomes (Category: Fashion) Implication: Disruptive innovation opportunities in incorporating vibrant colors and exotic themes into fashion photography. - [Urban Battle Fashion](https://www.trendhunter.com/trends/east-side-story-for-marie-claire-july-2010): 'East Side Story' for Marie Claire July 2010 Doubles Up on Warrior Style (Category: Fashion) Implication: The fashion industry can capitalize on this trend by developing new clothing lines that incorporate utilitarian elements with urban style. - [Ghostly Twin Fashion](https://www.trendhunter.com/trends/katrin-thormann-vogue-germany-july-2010): The Katrin Thormann Vogue Germany July 2010 Shoot is Eerily Gorgeous (Category: Fashion) Implication: Innovate and disrupt the fashion photography industry by incorporating digital manipulation techniques, high contrast, and blurred styles to create visually striking images. - [Binary Editorials](https://www.trendhunter.com/trends/first-look-vogue-uk-august-2010): Karlie & Karmen Team Up for ‘First Look' Vogue UK August 2010 (Category: Fashion) Implication: Disruptive innovation opportunity: Introducing innovative designs, materials, and styles to keep up with changing consumer preferences and capture market share. - [Twin Fashiontography](https://www.trendhunter.com/trends/prada-cruise-2011): The Prada Cruise 2011 Collection Has a Classic Country Touch (Category: Fashion) Implication: Innovative fashion designers can explore the trend of combining contrasting elements in their collections. - [Twin Mannequin Celeb Shoots](https://www.trendhunter.com/trends/megan-fox-interview-july-2010): The Megan Fox Interview July 2010 Spread is Red Hot (Category: Pop Culture) Implication: The fashion industry can leverage hyper-realistic mannequins and unique makeup styling to create visually striking photoshoots that demonstrate their fashion lines and engage pote… - [Luscious Sapphic Spreads](https://www.trendhunter.com/trends/anouck-morgan-shoots-darla-and-drielle): Anouk Morgan Shoots Darla and Drielle for Double the Beauty (Category: Naughty) Implication: Opportunity for photographers to create innovative and empowering images that challenge traditional beauty standards. - [Odd Couple Fashiontography](https://www.trendhunter.com/trends/gemma-booth-photography): Gemma Booth Photography Captures Unusual Duos, From Twins to Robots (Category: Fashion) Implication: Fashion brands can use unconventional pairings and the personification of objects to create unique and memorable campaigns that attract and retain customers. - [Double Exposed Pictorials](https://www.trendhunter.com/trends/valentino-autumn-winter-2010): The Valentino Autumn/Winter 2010 Campaign Goes Buff (Category: Fashion) Implication: Fashion industry can leverage double exposure photography techniques to create captivating and unique advertising campaigns. - [Tea Party Twins](https://www.trendhunter.com/trends/harpers-bazaar-russia-april-2010): Chloe Sevigny Goes Wonderland in Harper's Bazaar Russia April 2010 (Category: Fashion) Implication: There is an opportunity for photographers specializing in fashion to create unique shoots with interesting themes and settings. - [Mirrored Twin Fashion Shoots](https://www.trendhunter.com/trends/rory-dcs-alexandra-and-caroline-clot): The Rory Dcs Alexandra and Caroline Clot Spread is Double Trouble (Category: Fashion) Implication: The fashion photography industry can leverage the growing demand for mirrored twin fashion shoots by developing innovative techniques, equipment, and post-processing technologies… ## Recent trend clusters - 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