# Beyond-Insta Retail Curious consumers seek enlightenment over Instagram-worthy pop-ups. By [Ady Floyd](https://www.trendhunter.com/AdyFloyd), Futurist, VP Innovation Strategy | Published Jul 10, 2019 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/beyondinsta-retail ## Key Figures - Trend score: 6.1/10 - Evidence articles: 4 ## What is the Beyond-Insta Retail trend? **Beyond-Insta Retail:** Brands take on the role of teachers and mentors, catering to consumers who have a heightened desire to learn and extend their current knowledge. While maintaining Instagram-worthy interiors, retailers begin to incorporate new tools like in-store audiobooks, fact walls, and up-leveled workshops to enhance the consumer's path to purchase. ## The consumer insight behind the Beyond-Insta Retail trend Today’s consumer does their own research when choosing products/services to purchase—whether that’s through peer reviews, or getting a a greater understanding of companies’ histories and production processes. These individuals are drawn to transparency in the purchase process—brands that are able to offer transparent yet interactive forms of education are able to immediately establish trust with today’s informed consumer. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 22 to May 24, 2019 - Published: Jul 10, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Beyond-Insta Retail trend ### Interactive Education Retailers begin to offer interactive and transparent forms of education to cater to consumers' desire to enhance their knowledge. ### Experiential Retail Successful retail experiences incorporate entertainment and immersive activities that are fun and Instagrammable. ### Wellness-Centered Retail Retailers focus on incorporating products and services that promote wellness and self-care, such as indoor plants and CBD products. ## What the Beyond-Insta Retail trend means for industry ### For Retail Retail businesses can benefit from incorporating interactive and experiential elements into their physical and online stores, as well as products and services that promote wellness and self-care. ### For Education Educational institutions can benefit from looking at how successful retailers are incorporating interactive and transparent education into their offerings to enhance the learning experience for their students. ### For Health and Wellness Businesses in the health and wellness industry can incorporate retail elements that promote self-care and wellness, such as CBD products and plant-based offerings. ## Workshop question How can you cater to the consumer desire for educational retail experiences that reach beyond social media? ## Trend signals for Beyond-Insta Retail Trend score 6.1 out of 10, from popularity 87%, activity 88%, freshness 8%. - Popularity: 87% - Activity: 88% - Freshness: 8% ## Examples of the Beyond-Insta Retail trend 4 featured examples from Feb 22 to May 24, 2019. - [Kid-Focused Experiential Retail](https://www.trendhunter.com/trends/retail-experience-for-kids): Camp is a Highly Active and Immersive Retail Experience for Kids (Category: Marketing) Implication: Toy retailers can leverage experiential and collaborative approaches to attract and retain customers in a competitive market. - [Wellness-Centric Plant Shops](https://www.trendhunter.com/trends/the-sill): 'The Sill' Appeals to Millennials from a Self-Care Perspective (Category: Art & Design) Implication: Disruptive innovation opportunity: Incorporate wellness-centric strategies, such as highlighting health benefits, into the retail experience to attract millennial consumers. - [Cabin-Style Fashion Stores](https://www.trendhunter.com/trends/experiential-retail-store): Roots' Experiential Retail Store Combines Comfort and Convenience (Category: Business) Implication: Fashion retailers can create cabin-style stores that provide immersive experiences and storytelling to attract customers and differentiate their brand. - [Wellness-Centric Cannabis Emporiums](https://www.trendhunter.com/trends/cannabis-emporium): NYC's Standard Dose Takes CBD Culture to the Next Level (Category: Business) Implication: Bringing the online CBD experience into physical stores by offering a range of ingestible and topical CBD products in an immersive environment. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)