# Beverage Reversal Integration of international flavors has opened up possibilities in cold drinks. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published May 30, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/beverage-reversal ## Key Figures - Trend score: 3.3/10 - Evidence articles: 3 ## What is the Beverage Reversal trend? **Beverage Reversal:** The concept of beverages being mostly sweet is an idea rooted in North American culture. However, foodie culture has opened the mass consumer's palette to international flavors, such as savory beverages. Not only does the exoticism elevate the perceived sophistication of the iced beverage category, but it satiates the consumer need for exploration via everyday products. ## At a Glance - Evidence: 3 featured examples - Articles from: Aug 12, 2016 to May 26, 2017 - Published: May 30, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Beverage Reversal trend ### Exotic Flavor Fusion The integration of international and uncommon flavors with cold drinks has become a trend, driving innovation opportunities in unique mixes and ingredients ### Sodium/Sugar Swap More creative uses of salt and sugar have been emerging in the beverage industry. Opportunities may arise in developing drinks that cater to the health-conscious market with reduced sugar or swapped out for healthier ingredients. ### Savory Reimagined Expanding the realm of savory from food to high-sodium drinks may create opportunities for creative flavors that satiate consumers' craving for exploration via the everyday products. ## What the Beverage Reversal trend means for industry ### For Beverage Industry Cold drinks in general are always on the lookout for new, unique flavors and experiences which drive innovation, business, and consumers' interest. ### For Healthy Food & Beverage Opportunities lie in using innovative ways to create healthy bitter-free cold drinks, capturing consumption of more nutrient-rich diets that lend themselves well in salty/savory/broth. ### For Hospitality and Culinary Services Integrating innovative and unfamiliar concepts such as cheese or savory toppings can help differentiate products, and establish a novel experience for the consumers in providing value that rivals competitors. ## Workshop question How does your product help consumers explore? ## Trend signals for Beverage Reversal Trend score 3.3 out of 10, from popularity 57%, activity 34%, freshness 8%. - Popularity: 57% - Activity: 34% - Freshness: 8% ## Examples of the Beverage Reversal trend 3 featured examples from Aug 12, 2016 to May 26, 2017. - [Bone Broth Juices](https://www.trendhunter.com/trends/bone-broths): Pressery's Bone Broths are Mixed with Fruit and Vegetable Juices (Category: Lifestyle) Implication: The trend of bone broth juices creates opportunities for innovation in the health food industry. - [Cheese-Topped Tea Drinks](https://www.trendhunter.com/trends/cheese-drink): CHIZU Brands Itself as Malaysia's Premium 'Cheese Drink' (Category: Lifestyle) Implication: The beverage industry can explore opportunities to create and market innovative cheese-topped tea drinks with different flavor profiles. - [Salty Cold Brew Beverages](https://www.trendhunter.com/trends/salty-coffee): Pearl's Finest Teas Brings Taiwan's Salty Coffee to Los Angeles (Category: Business) Implication: The coffee industry could benefit from the salty coffee trend by introducing new flavor profiles and appealing to adventurous consumers who are looking for unique beverage experie… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)