# Beverage Ergonomics Refreshment concepts become safer and more comfortable for conscious consumers. By [Jordy E](https://www.trendhunter.com/JordyEleni) | Published Aug 11, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/beverage-ergonomics ## Key Figures - Trend score: 4.1/10 - Evidence articles: 4 ## What is the Beverage Ergonomics trend? **Beverage Ergonomics:** Ergonomics are going far beyond the furniture sector with new beverage concepts leaning towards comfort and safety. This responds in large part to a current consumer fascination with wellness that comes from scientific information readily available online. By satiating a popular appetite for health, brands are meeting shopper preferences. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 11 to Aug 11, 2015 - Published: Aug 11, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Examples of the Beverage Ergonomics trend 4 featured examples from Feb 11 to Aug 11, 2015. - [Bagged Beverage Stations](https://www.trendhunter.com/trends/water-cooler-bag): This Water Cooler Bag Concept Would Keep Out Airborne Bacteria (Category: Art & Design) Implication: The use of vacuum water bags and environment-friendly, reusable bags as alternatives to traditional plastic bottles could disrupt the entire beverage packaging industry. - [Motor-powered Fitness Bottles](https://www.trendhunter.com/trends/fitness-bottle): The ROTO Eliminates Lumps from Post-Workout Shakes (Category: Lifestyle) Implication: The motor-powered design of the ROTO opens up opportunities for innovation in the fitness equipment industry, allowing for the integration of blending technology into workout acce… - [Ergonomic Cocktail Shakers](https://www.trendhunter.com/trends/amazing-craft-cocktails): This Handy Device Makes It Easy to Whip Up Amazing Craft Coktails (Category: Lifestyle) Implication: Disruptive innovation opportunity: Revolutionize the market for kitchen tools with ergonomic and technologically advanced designs. - [Ergonomic Whiskey Tumblers](https://www.trendhunter.com/trends/whiskey-tumblers): These Luxurious Glasses are Milled From Aerospace-Grade Aluminum (Category: Art & Design) Implication: The drinkware industry can be disrupted by implementing ergonomic design options and alternative materials for manufacturing their products. **Workshop question:** How can your brand better employ the use of scientific research in its field in order to better target consumers? ## Themes within the Beverage Ergonomics trend ### Ergonomic Design Brands are using ergonomic designs to enhance consumer experience. ### Health and Wellness Consumers prefer health and wellness-focused products and services. ### Innovative Beverage Concepts Brands are exploring innovative beverage concepts that bring value to consumers. ## What the Beverage Ergonomics trend means for industry ### For Food and Beverage Brands can innovate in beverage ergonomics by using health and wellness-focused concepts like motor-powered fitness bottles and innovative bagged beverage stations. ### For Lifestyle Ergonomic designs can be used by lifestyle brands to create more comfortable products like ergonomic whiskey tumblers. ### For Technology Technology can be used to create innovative beverage solutions like ergonomic cocktail shakers which enhance consumer experience. ## Trend signals for Beverage Ergonomics Trend score 4.1 out of 10, from popularity 54%, activity 61%, freshness 8%. - Popularity: 54% - Activity: 61% - Freshness: 8% ## Recent trend clusters - [Territory Bottlings](https://www.trendhunter.com/protrends/exclusive-spirits-release) (Lifestyle) - [Flavor Franchising](https://www.trendhunter.com/protrends/dessert-menu-rotation) (Lifestyle) - [Access Framing](https://www.trendhunter.com/protrends/exclusive-spirits-releases) (Lifestyle) - [Care Routing](https://www.trendhunter.com/protrends/clinician-linked-wearables) (Lifestyle) ## Trending in Lifestyle - [Character-Inspired Holiday Candies](https://www.trendhunter.com/trends/character-inspired-holiday-candies) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) - [Temple-Mounted Health Wearables](https://www.trendhunter.com/trends/temple-mounted-health-wearables) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)