# Beverage Boost Beverages are infused with natural mood-enhancing ingredients. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 25, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/beverage-boost ## Key Figures - Trend score: 5.1/10 - Evidence articles: 6 ## What is the Beverage Boost trend? **Beverage Boost:** Beverages that incorporate natural ingredients known to elevate peoples' moods are becoming increasingly common. These brands, not failing to highlight the purported mood-boosting qualities of these beverages, offer health-conscious consumers more incentive to purchase than the simple "nutrition and wellness" angle. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 5, 2017 to Jul 24, 2019 - Published: Jul 25, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Beverage Boost trend ### Mood-Boosting Beverages Beverages infused with natural mood-enhancing ingredients providing a healthy alternative for consumers who wish to feel good and relaxed. ### Functional Drinks New products infused with functional benefits to provide consumers with an extra value is the new trend in the industry. ### Plant-Based Liquid Meals Liquid meal replacements position themselves as highly nourishing, time-saving products that are easily consumed as they are carried on the go. ## What the Beverage Boost trend means for industry ### For Functional Beverages Industry The functional industry encompasses several sub-categories, including sports drinks, fatty acids, vitamins, minerals, and plant extract beverages that provide nutritional and health properties filling gaps in traditional vitamins and dietary supplements. ### For Meal Replacement Industry The meal replacement industry is growing owing to increased demands of healthy diets, weight management regimes, and lack of time for traditional meals. ### For Superfoods Industry Demand for organic and plant-based products continuously increases in the health and wellness industry, with natural ingredients that provide added functional benefits but retain an ethical and sustainable picture. ## Workshop question How could your brand add an element of surprise to one of its standard products/services? ## Trend signals for Beverage Boost Trend score 5.1 out of 10, from popularity 74%, activity 70%, freshness 8%. - Popularity: 74% - Activity: 70% - Freshness: 8% ## Examples of the Beverage Boost trend 6 featured examples from Jul 5, 2017 to Jul 24, 2019. - [Luxury Botanical Water](https://www.trendhunter.com/trends/table-water): SD Watersboten Makes "Herbal Table Water" to Uplift, Relax and Restore (Category: Marketing) Implication: Beverage manufacturers can explore the development of premium botanical water products to meet the demand for luxurious non-alcoholic beverage options. - [Mood-Boosting Matcha Beverages](https://www.trendhunter.com/trends/good-mood-matcha): 'Good Mood Matcha' Spotlights the Uplifting Benefits of Green Tea (Category: Lifestyle) Implication: Disruptive innovation opportunity: Incorporate matcha into different beverage categories to offer consumers a wider range of matcha-based options. - [Uplifting Breakfast Beverages](https://www.trendhunter.com/trends/drink-for-breakfast): Riise's Drink for Breakfast Supports a Healthy Body and Mood (Category: Lifestyle) Implication: Potential for introducing liquid meal replacements into the health food industry. - [Functional CBD Drinks](https://www.trendhunter.com/trends/cbd-drink): VYBES Makes Organic Beverages with Hemp Cannabidiol (Category: Lifestyle) Implication: The beverage industry can explore innovative ways to incorporate CBD into their products to meet the growing demand for functional drinks. - [Blue Algae Juices](https://www.trendhunter.com/trends/juice-generation-holy-water): Juice Generation's 'Holy Water' Features the Protein-Rich 'Blue Majik' (Category: Lifestyle) Implication: The trend of blue algae beverages and the use of protein-rich Blue Majik in such beverages provides opportunities for beverage companies to offer function-focused options with uni… - [Premium Rosewater Lemonades](https://www.trendhunter.com/trends/rosewater-lemonade): Moti Beverages' Makes Original Rosewater and Saffron Rosewater Drinks (Category: Lifestyle) Implication: The rise of premium ready-to-drink beverages opens up opportunities for companies to innovate and cater to consumers seeking upscale drink options. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)