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# Bespoke Accessorized
Consumers are tempted with ultra-luxurious customization services.

By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Sep 8, 2015 | Category: [Luxury](https://www.trendhunter.com/pro/category/luxury-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/bespoke-accessorized

## Key Figures

- Trend score: 5.1/10
- Evidence articles: 6

## What is the Bespoke Accessorized trend?

**Bespoke Accessorized:** Ultra-luxurious bespoke services seek to tempt the luxury consumer in search of hyper-customized services. In what can be seen as an extension of exclusivity marketing and hyper-personalization, bespoke accessories offer an intimate curation process for consumers left dissatisfied by traditional luxury offerings.

## At a Glance

- Evidence: 6 featured examples
- Articles from: Mar 29, 2014 to Feb 25, 2016
- Published: Sep 8, 2015
- Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection)
- Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation)

## Audience

- Gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Themes within the Bespoke Accessorized trend

### Hyper-Customization

Bespoke accessories offer an intimate curation process for consumers left dissatisfied by traditional luxury offerings; companies are offering products that can be uniquely tailored.

### Data-Driven Personalization

Platforms like Casamatic invite subscribers to fill out a personalized profile that documents a handful of desires specific to their lifestyle, matching people with their dream home.

### Custom Product Marketplaces

'Zeewatches' allows consumers to create their very own custom watches via the intuitive design platform provided by the brand; from here, the watches will be produced for consumers to keep for themselves, or even sold, if desired.

## What the Bespoke Accessorized trend means for industry

### For Luxury Fashion & Accessories

Trend creates an opportunity for luxury fashion companies to cater to those looking for personalised products.

### For Real Estate

The hyper-customized approach and data-driven findings by Casamatic appeals to experience-seeking consumers, offers a disruptive innovation opportunity for real estate companies to offer personalised experiences.

### For E-commerce Marketplaces

'Zeewatches' offers a new way of customising production and supply-chain logistics, which could inspire innovation in creating customised products with less waste and mass production.

## Workshop question

How does curation and personalization fit in with your most luxurious products?

## Trend signals for Bespoke Accessorized

Trend score 5.1 out of 10, from popularity 76%, activity 68%, freshness 8%.

- Popularity: 76%
- Activity: 68%
- Freshness: 8%

## Examples of the Bespoke Accessorized trend

6 featured examples from Mar 29, 2014 to Feb 25, 2016.

- [Personalized Designer Heels](https://www.trendhunter.com/trends/bespoke-shoes): For Two Days, Prada Allowed Consumers to Order Bespoke Shoes (Category: Fashion)
  Implication: The fashion industry can leverage the trends of personalized designer heels by integrating technologies like 3D printing and offering bespoke services to enhance customer experien…
- [Experiential Real Estate Platforms](https://www.trendhunter.com/trends/casamatic): Casamatic Offers Data-Driven Dream Home Offerings (Category: Business)
  Implication: Disruptive innovation opportunities include integrating AI algorithms to analyze data and provide personalized recommendations for home buyers.
- [Personalized Scarf Bars](https://www.trendhunter.com/trends/personalized-scarf): This Company is Giving Customers a Chance to Design Their Own Scarves (Category: Fashion)
  Implication: Fashion retailers can attract more customers and increase sales by offering personalized products and services, whether through customized accessories, apparel, or footwear.
- [Bespoke Watch Bars](https://www.trendhunter.com/trends/custom-watch-bar): The London Larsson & Jennings Boutique Boasts a Custom Watch Bar (Category: Fashion)
  Implication: The luxury goods industry has an opportunity to capitalize on the trend of custom watch bars by offering bespoke customization services for high-end watches.
- [Custom Watchmaking Services](https://www.trendhunter.com/trends/custom-watches): 'Zeewatches' Offers Custom Watches for Consumers to Buy and/or Sell (Category: Business)
  Implication: Disruptive potential to create a new niche market by offering customized, high-quality watches to consumers through personalization services.
- [Bespoke Designer Footwear](https://www.trendhunter.com/trends/miu-miu-decollete): The Miu Miu Decollete Collection is Made to Order (Category: Fashion)
  Implication: Disruptive innovation opportunity: By incorporating custom design options, fashion brands can cater to consumers' desire for unique and personalized products.

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All articles: [Luxury](https://www.trendhunter.com/luxury)
