# Beneficial Beauty Cause-driven products become prevalent in the cosmetics industry. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jan 12, 2012, updated Mar 27, 2012 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/beneficial-beauty ## Key Figures - Trend score: 3.9/10 - Evidence articles: 6 ## What is the Beneficial Beauty trend? **Beneficial Beauty:** While fashion industry players have continued to involve themselves with social good campaigns from fair trade to fur, the beauty industry has been relatively slow to follow suit. However, some beauty brands are starting to catch up by doing their part, whether it’s creating an eco-friendly line of products or ensuring that portions of sales go toward specific causes. In an age where charity and social good is practically expected of businesses, no brand—beauty or otherwise—can really afford to sit out on the social cause game. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 11 to Sep 9, 2011 - Published: Jan 12, 2012 - Last updated: Mar 27, 2012 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Examples of the Beneficial Beauty trend 6 featured examples from Jan 11 to Sep 9, 2011. - [Purpose-Driven Beauty Products](https://www.trendhunter.com/trends/radiant-cosmetics): Radiant Cosmetics Raises Money to End Human Trafficking (Category: Social Good) Implication: Disruptive Innovation Opportunity: Develop purpose-driven beauty products that not only enhance personal appearance but also make a positive social impact. - [Scented Afghan Oils](https://www.trendhunter.com/trends/the-seven-virtues): The 7 Virtues Offers Organic Fragrances Harvested from Legal Crops (Category: Social Good) Implication: Disruptive innovation opportunity: Develop more sustainable and ethical beauty products that use organic and fair trade essential oils. - [Cruelty-Free Makeup Kits](https://www.trendhunter.com/trends/brush-with-fashion-collection): The Body Shop's Brush With Fashion Collection Refuses to Abuse (Category: Fashion) Implication: Cruelty-free makeup kits and unique packaging designs can disrupt the traditional beauty industry and attract conscious consumers. - [Peace Perfumes](https://www.trendhunter.com/trends/vetiver-of-haiti): The Vetiver of Haiti Fragrance by The 7 Virtues Helps Rebuild Communities (Category: Social Good) Implication: The fragrance industry can seize the opportunity to embrace fair trade practices and sustainable sourcing to meet the growing demand for ethically-produced perfumes. - [Luxury Ethical Cosmetics](https://www.trendhunter.com/trends/bubble-balm): Bubble & Balm Creates Locally-Manufactured Fair Trade Products (Category: Social Good) Implication: Disruptive innovation opportunity: Introduce ethical beauty and cosmetics brands that prioritize sustainable sourcing, clean ingredients, and environmentally-friendly practices. - [Big-Ticket Charity Perfumes](https://www.trendhunter.com/trends/dkny-million-dollar-bottle): The DKNY Million Dollar Bottle Uses Fragrance to Fight World Hunger (Category: Luxury) Implication: The fragrance industry can capitalize on the trend of creating opulent perfume bottles to attract affluent consumers and generate sales for charitable causes. ## Themes within the Beneficial Beauty trend ### Cause-driven products More beauty brands are starting to do their part in creating eco-friendly or socially responsible products ### Fair trade and organic ingredients Businesses are turning to fair trade and organic ingredients that benefit local communities and the environment ### Social cause marketing Brands are expected to participate in social causes and can benefit from aligning their products with a greater purpose ## What the Beneficial Beauty trend means for industry ### For Beauty and cosmetics The beauty industry is an ideal industry that can create sustainable products and contribute to social good causes ### For Fashion and apparel Fashion players have been involving themselves with social good campaigns from fair trade to fur ### For Sustainable agriculture Businesses can benefit from sourcing fair trade and organic ingredients that benefit local communities and the environment ## Trend signals for Beneficial Beauty Trend score 3.9 out of 10, from popularity 63%, activity 48%, freshness 8%. - Popularity: 63% - Activity: 48% - Freshness: 8% ## Recent trend clusters - [Structured Stacks](https://www.trendhunter.com/protrends/ai-ready-software) (Tech) - [Routine Indulgence](https://www.trendhunter.com/protrends/holiday-breakfast-flavors) (Lifestyle) - [Intentional Retreats](https://www.trendhunter.com/protrends/emotion-based-travel) (World) - [Collaged Uppers](https://www.trendhunter.com/protrends/mixed-material-sneakers) (Fashion) ## Trending in Social Good - [Culturally Grounded Wellness Apps](https://www.trendhunter.com/trends/culturally-grounded-wellness-apps) - [Digital Fertility Education Platforms](https://www.trendhunter.com/trends/digital-fertility-education-platforms) - [Cancer Awareness Art Installations](https://www.trendhunter.com/trends/carry-the-fire-road-hockey-net) All articles: [Social Good](https://www.trendhunter.com/socialgood)