# Beet-Based Beets are increasingly incorporated into desserts and treats. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 1, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/beetbased ## Key Figures - Trend score: 3.8/10 - Evidence articles: 4 ## What is the Beet-Based trend? **Beet-Based:** Brands are increasingly offering sweet desserts and treats that are based in beetroots, which can offer benefits like enhanced color, nutrition, and flavor. The hybridization of this earthy root vegetable into dessert form allows brands to appeal to health-minded and foodie consumers alike. ## The consumer insight behind the Beet-Based trend Today's health-focused consumer understands that achieving their goals isn't about restricting themselves, but making informed and deliberate choices. These consumers still prioritize indulgence, but seek out products that are able to balance indulgence without being overly harmful to their health. Products that combine the two are able to remove the guilt associated with "unhealthy" eating. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 6, 2018 to Mar 21, 2019 - Published: Apr 1, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Beet-Based trend ### Veggie-Infused Desserts Brands are increasingly offering sweet desserts and treats that are based in vegetable sources which can enhance color, nutrition and flavor ### Free-From Snacks Consumers are seeking out free-from snacks—for their ability to share all-around better-for-you benefits for one's health and well-being ### Better-For-You Confections New confections are not only all-natural but also non-GMO, free from fat, enriched with vitamins and made with less sugar than traditional treats ## What the Beet-Based trend means for industry ### For Food and Beverage Incorporating vegetables into sweet dessert and treat options creates a new category of healthier indulgences ### For Health and Wellness Meeting demand for healthier snacking options and better-for-you confections provides various opportunities to enter the health and wellness market ### For Marketing and Branding Creating innovative low-fat, low-sugar, natural and vegan options in confections can help brands to differentiate themselves in a highly competitive market ## Workshop question Consider a popular item/element in an adjacent industry that your brand could incorporate into its own product/service. ## Trend signals for Beet-Based Trend score 3.8 out of 10, from popularity 50%, activity 55%, freshness 8%. - Popularity: 50% - Activity: 55% - Freshness: 8% ## Examples of the Beet-Based trend 4 featured examples from Jul 6, 2018 to Mar 21, 2019. - [Better-for-You Gummy Bears](https://www.trendhunter.com/trends/better-for-you-gummy-bears): Sugarfina & Pressed Juicery Teamed Up to Make Juice-Inspired Treats (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introducing healthier ingredient options in the candy industry. - [Vegetable-Infused Ice Creams](https://www.trendhunter.com/trends/peekaboo-ice-cream): Peekaboo Ice Cream Has a Hidden Serving of Veggies in Every Pint (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce vegetable-infused ice creams and other frozen desserts to tap into the growing market of health-conscious consumers. - [Currant-Filled Beetroot Bars](https://www.trendhunter.com/trends/vegan-bar): Nature Line's Free-From Vegan Bar Shares a Snack with No Added Sugar (Category: Lifestyle) Implication: Opportunity to create new beet-based products and free-from snack options. - [Miniature Beet Cheesecake Recipes](https://www.trendhunter.com/trends/beet-cheesecake): These Dessert Bites are Vegan, Sugar-Free, and Gluten-Free (Category: Lifestyle) Implication: Potential for food businesses to develop and market alternative dessert options that cater to vegan, sugar-free, and gluten-free diets. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)