# Beet-Based Performance Performance-enhancing beverages and supplements adopt beet formulations. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 7, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/beetbased-performance ## Key Figures - Trend score: 3.2/10 - Evidence articles: 6 ## What is the Beet-Based Performance trend? **Beet-Based Performance:** Beet-based drinks that aim to boost performance and aid recovery during exercise are on the rise, coming on the tails of beets' adoption into the world of "superfood" marketing. The nutrient-rich nature of the root vegetable, as well as its growing prioritization in the wellness space, caters to health-conscious consumers who prefer familiar performance-enhancing alternatives. ## The consumer insight behind the Beet-Based Performance trend As consumers turn to "clean" diets and natural products, they're increasingly concerned with the items they purchase having ingredients or elements that are immediately recognizable to them. Making purchase decisions based on what's already familiar is of comfort to consumers who are seeking out alternatives to what they perceive to be products that are unaligned with their chosen lifestyles. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 15, 2017 to Aug 14, 2019 - Published: May 7, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Beet-Based Performance trend ### Plant-Based Supplements for Athletes As consumers turn to clean eating and natural foods, the use of plant-based supplements that enhance athletic performance and can aid in post-workout recovery are on the rise. ### Beet-Based Performance Enhancers Beetroot-based drinks, powders, and supplements are on the rise for their ability to increase blood flow, mitigate lactic acid, and improve endurance and strength. ### Convenient and Nutrient-Dense Powdered Beverages With the rise of busy lifestyles and an emphasis on nutrition, beverages in powdered form are on the rise as a convenient and clean source of energy and nutrients. ## What the Beet-Based Performance trend means for industry ### For Sports and Athletic Performance The sports industry can benefit from developing natural and clean plant-based supplements that cater to a health-conscious consumer base. ### For Wellness and Holistic Health Beet-based supplements and drinks are catering to a wellness market that prioritizes natural and plant-based ingredients in their food and supplements. ### For Beverage and Supplement Manufacturing Manufacturers can evaluate and develop beet-based supplements and powdered beverages that cater to consumers seeking functional and natural ingredients to supplement their diets. ## Workshop question Consider an unlikely but familiar ingredient or element your brand could adopt into its own product lines. ## Trend signals for Beet-Based Performance Trend score 3.2 out of 10, from popularity 45%, activity 44%, freshness 8%. - Popularity: 45% - Activity: 44% - Freshness: 8% ## Examples of the Beet-Based Performance trend 6 featured examples from Jul 15, 2017 to Aug 14, 2019. - [Beet Nitrate Endurance Drinks](https://www.trendhunter.com/trends/power-booster): The Mode Endurance & Power Booster Helps You Push Past Limits (Category: Lifestyle) Implication: Chance for natural and WADA-compliant supplements to disrupt the traditional sports supplement industry. - [Blood Flow Enhancement Supplements](https://www.trendhunter.com/trends/vitalfit-redrood): The VitalFit RedRood Blend Keeps Lactic Acid Levels Low (Category: Lifestyle) Implication: Opportunity for companies to innovate and offer a wider range of pre-workout supplements for athletes and fitness enthusiasts. - [Powdered Juice Mixes](https://www.trendhunter.com/trends/juice-powder): Smart Pressed Juice Powder is Convenient and Nutrient-Dense (Category: Lifestyle) Implication: The health foods and supplements industry has an opportunity to capitalize on the growing demand for convenient, nutrient-dense products made from organic or natural ingredients. - [Potato-Based Drink Mixes](https://www.trendhunter.com/trends/energizing-drinks): Revere Makes Energizing Drink Mixes with a Sweet Potato Base (Category: Lifestyle) Implication: Disruptive innovation opportunities in the sports nutrition industry through the creation and promotion of plant-based, whole-food nutrition products that provide dietary suppleme… - [Sport-Enhancing Beetroot Supplements](https://www.trendhunter.com/trends/beetroot-supplement): AltRed is Made with the Phytonutrient Betalain (Category: Lifestyle) Implication: The sports nutrition industry can explore the trend of plant-based performance enhancers to develop innovative supplements. - [Performance-Boosting Beet Juices](https://www.trendhunter.com/trends/beet-juices): Juice Performer's Beverages Support Increased Stamina & Strength (Category: Lifestyle) Implication: Disruption potential in developing specialized beet juice products for athletes. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - 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