# Beet Embellishment The earthy root vegetable is incorporated into a variety of familiar dishes. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published May 30, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/beet-embellishment ## Key Figures - Trend score: 2.3/10 - Evidence articles: 6 ## What is the Beet Embellishment trend? **Beet Embellishment:** Rivalling only the proliferation of cauliflower as a healthful substitute in recent years, beet-infused meals and snacks have gained mainstream attention for the earthen flavor and variety of health benefits amid its newly minted superfood status. In reimagining healthier versions of classic foods with a specific wholesome ingredient, brands are able to indulge consumer desire for healthy food choices that prioritize enjoyability and accessibility. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 29, 2017 to May 23, 2018 - Published: May 30, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Beet Embellishment trend ### The Superfood Trend Brands and chefs are incorporating superfoods into traditional recipes to create healthier versions of classic foods. ### Plant-Based Food Revolution The rise of veganism is prompting restaurants to create diverse vegan-friendly options to satisfy consumers' dietary needs. ### Alternatives for Egg-Based Products Food companies are creating egg-free mayo and spread options for consumers with dietary restrictions but who do not want to sacrifice taste in the process. ## What the Beet Embellishment trend means for industry ### For Health and Wellness The health and wellness industry is benefiting from the prevalence of the superfood trend which is increasing demand for natural and organic foods. ### For Hospitality and Restaurants The hospitality and restaurant industry are adapting to the plant-based food revolution by creating vegan-friendly menus and options that cater to diverse consumers. ### For Food Manufacturing The shift toward alternatives for egg-based products presents disruption opportunities in the food manufacturing industry. ## Workshop question What previously undervalued ingredient can you spotlight in order to expand on the product's overall value? ## Trend signals for Beet Embellishment Trend score 2.3 out of 10, from popularity 37%, activity 25%, freshness 8%. - Popularity: 37% - Activity: 25% - Freshness: 8% ## Examples of the Beet Embellishment trend 6 featured examples from Jun 29, 2017 to May 23, 2018. - [Beetroot Falafel Burgers](https://www.trendhunter.com/trends/beetnik): The 'Beetnik' is Byron's First Vegan-Friendly Burger Option (Category: Lifestyle) Implication: Restaurants can capitalize on the growing trend of plant-based burgers by offering a variety of vegan-friendly options to attract a wider customer base. - [Festive Veggie Dips](https://www.trendhunter.com/trends/beet-and-roasted-garlic-dip): The Trader Joe's Beet and Roasted Garlic Dip is Made for Holiday Parties (Category: Lifestyle) Implication: Food retailers can expand their dip offerings to include more vegan, unique, and gluten-free options to cater to changing consumer preferences. - [Beetroot Biscuit Snacks](https://www.trendhunter.com/trends/beet-chocolate-chip): This Beet Chocolate Chip Cookie Recipe is a Healthy Twist on a Classic (Category: Lifestyle) Implication: The health food industry can benefit from adding superfoods and alternative ingredients like beetroot to their products. - [Beetroot Soy Spreads](https://www.trendhunter.com/trends/soy-spread): Il Nutrimento's Beet Soy Mayo is a Vegan Alternative to Egg-Based Products (Category: Lifestyle) Implication: Businesses in the food manufacturing industry can create plant-based and health-conscious spreads. - [Spicy Beet Salsas](https://www.trendhunter.com/trends/beet-salsa): Love Beets' Colorful Beet Salsa Blends Sweet and Spicy Flavors (Category: Lifestyle) Implication: Opportunities to create and market innovative food products, such as beet-based salsas, to health-conscious consumers. - [Multi-Seed Beet Crackers](https://www.trendhunter.com/trends/beet-crackers): Trader Joe’s '3 Seed Beet Crackers' Feature Sesame, Chia and Flax (Category: Lifestyle) Implication: The food manufacturing industry can capitalize on the trend of incorporating different types of seeds into crackers, creating innovative and healthy snack options for consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)