# Beer-Infused Shampoo Brands in the personal care space are launching beer-infused shampoos. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published Apr 20, 2021 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/beerinfused-shampoo ## Key Figures - Trend score: 2.1/10 - Evidence articles: 4 ## What is the Beer-Infused Shampoo trend? **Beer-Infused Shampoo:** Brands in the personal care space are launching beer-infused shampoos that claim to improve the appearance of hair by preventing dry scalp, removing dandruff, and improving luster. The shampoos leverage the beverage's natural properties including phosphorus, copper, magnesium, and vitamin B. ## The consumer insight behind the Beer-Infused Shampoo trend As the prioritization of "self-care" continues to grow, many consumers turn to social media to find new products and rituals for their personal care routines. This comes as individuals are becoming savvier and more knowledgeable about the ingredients in their products, specifically common ingredients in beauty products that are now the subject of a growing number of health and environmental concerns. As a result, many opt for more "natural" ingredients that have been touted online as providing astounding results and will flock to brands that leverage the up-in-coming ingredient. ## At a Glance - Evidence: 4 featured examples - Articles from: May 28, 2019 to Apr 21, 2021 - Published: Apr 20, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Beer-Infused Shampoo trend ### Natural Ingredients Consumers are becoming more knowledgeable about the ingredients in their personal care products, leading them to opt for natural and organic options like beer-infused shampoos. ### Social Media Marketing As consumers prioritize self-care, many are turning to social media for information on new beauty and personal care products like beer-infused shampoos. ### Eco-Friendly Products The trend of eco-friendly products is seen in the Beauty and the Bees Tasmania Real Beer Shampoo Bar, which is made with skin-friendly ingredients and contains no synthetic chemicals. ## What the Beer-Infused Shampoo trend means for industry ### For Personal Care The personal care industry is embracing the trend of beer-infused shampoos to attract consumers looking for new and natural ingredients for their personal care routines. ### For Social Media Marketing The trend of beer-infused shampoos is being marketed heavily through social media platforms, showing how influential this marketing form can be for consumer products. ### For Eco-Friendly Products The trend of eco-friendly products is impacting the personal care industry, as seen with the use of natural and organic ingredients in products like the Beauty and the Bees Tasmania Real Beer Shampoo Bar. ## Workshop question How can your brand leverage more "natural" ingredients in its products? ## Trend signals for Beer-Infused Shampoo Trend score 2.1 out of 10, from popularity 29%, activity 24%, freshness 10%. - Popularity: 29% - Activity: 24% - Freshness: 10% ## Examples of the Beer-Infused Shampoo trend 4 featured examples from May 28, 2019 to Apr 21, 2021. - [Beer Protein-Infused Shampoos](https://www.trendhunter.com/trends/yeast-beer-proteins): The New Bleach London Beer Shampoo is Made with Yeast Beer Proteins (Category: Fashion) Implication: The hair care industry can explore disruptive innovation opportunities by incorporating yeast beer proteins into fortifying shampoos and conditioners. - [Beer Shampoo Bars](https://www.trendhunter.com/trends/real-beer-shampoo-bar): The Real Beer Shampoo Bar from Beauty and the Bees Tasmania is Eco-Friendly (Category: Fashion) Implication: The personal care industry could benefit from exploring more eco-friendly and natural haircare alternatives. - [Craft IPA Shampoos](https://www.trendhunter.com/trends/ipa-craft-beer-shampoo): Duffy's Brew Premium IPA Craft Beer Shampoo is Safe for Color Treated Hair (Category: Fashion) Implication: The rising popularity of craft beer shampoos presents a new revenue stream for breweries and provides potential opportunities for the expansion of their product lines and marketin… - [Unisex Beer Shampoos](https://www.trendhunter.com/trends/park-avenue-hop-beer-hair-wash-shampoo): The Park Avenue Hop Beer Hair Wash Shampoo Supports Bouncy Hair (Category: Fashion) Implication: Companies can develop innovative personal care products that use unique ingredients such as beer to stand out in a competitive beauty industry. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)