# Beauty-Tracking Apps and devices help people track how treatments improve their skin. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 14, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/beautytracking ## Key Figures - Trend score: 5.3/10 - Evidence articles: 7 ## What is the Beauty-Tracking trend? **Beauty-Tracking:** The continued poplarity of skincare has resulted in brands offering apps and devices that allow people to track how their skin and scalp care regimens are improving the health and appearance of their skin and hair over time. ## The consumer insight behind the Beauty-Tracking trend Consumers who are interested in skincare know that it typically takes time and consistency to see even minimal results in the health and appearance of their skin. At times, the length of time the process takes results in people not knowing how far their health has come due to small, imperceptible changes over time. People invested in this process benefit from trackers that help them maintain patience in their routines. ## At a Glance - Evidence: 7 featured examples - Articles from: Apr 10, 2019 to Feb 25, 2021 - Published: Dec 14, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Themes within the Beauty-Tracking trend ### Personalized Skincare Tracking Apps and devices that help customers track the effectiveness of their skincare routine and offer personalized suggestions. ### Artificial Intelligence in Skincare The use of AI in diagnostic tools and to create personalized skincare products based on individual skin needs. ### Trackable Beauty Apps Beauty apps that help users to track cosmetic treatments' effectiveness and share results with professionals. ## What the Beauty-Tracking trend means for industry ### For Beauty and Skincare Industry Innovations in personalized and AI-powered skincare devices and products. ### For AI and Machine Learning Industry The development of AI-based diagnostic tools and personalized product development. ### For Healthcare Industry Increased focus on personalized care and data-driven tracking of skin and hair health. ## Workshop question What are some less-tapped areas of self-care that your brand could invest in? ## Trend signals for Beauty-Tracking Trend score 5.3 out of 10, from popularity 84%, activity 66%, freshness 10%. - Popularity: 84% - Activity: 66% - Freshness: 10% ## Examples of the Beauty-Tracking trend 7 featured examples from Apr 10, 2019 to Feb 25, 2021. - [Informative Skin Health Apps](https://www.trendhunter.com/trends/miiskin): The Miiskin App Identifies Skin Conditions and Shares Helpful Advice (Category: Lifestyle) Implication: Opportunity for healthcare providers to develop more telemedicine services that incorporate skin tracking tools and offer remote consultations for patients. - [AI Skincare Diagnostic Tools](https://www.trendhunter.com/trends/skin-diagnostic): YouCam’s AI-Powered Solution Recommends Personalized Regimens (Category: Fashion) Implication: The beauty and personal care industry can leverage AI-powered skin diagnostic tools to create customized products and experiences for consumers. - [AI-Generated Skincare](https://www.trendhunter.com/trends/personalized-skincare-products): ABBI Makes Personalized Skincare Products Using Selfies & AI (Category: Fashion) Implication: ABBI's AI-generated skincare products offer disruptive innovation opportunities for the beauty industry. - [AI Scalp Scanners](https://www.trendhunter.com/trends/becon): 'Becon' is a Hair Loss Home Care Service That Offers Personalized Suggestions (Category: Tech) Implication: The use of AI-powered tools and apps in the development of personalized hair care solutions for consumers. - [Dermatologist-Led Custom Skincare](https://www.trendhunter.com/trends/agency-personalized-skincare): Agency's Personalized Skincare Evolves with Needs & Goals (Category: Fashion) Implication: The skincare industry must innovate to keep up with the demand for personalized solutions led by licensed dermatology providers. - [Personalized Skincare Devices](https://www.trendhunter.com/trends/cutitron): Cutitronics' CutiTron is Comparable to Fitbit for the Skin (Category: Tech) Implication: The CutiTron device offers opportunities for beauty and skincare brands to create personalized and data-driven product formulations. - [Trackable Beauty Apps](https://www.trendhunter.com/trends/myrror): Myrror Helps Users Map Their Journey with Products and Treatments (Category: Fashion) Implication: Myrror disrupts the beauty industry by enabling consumers to track and evaluate their beauty routines for optimal results. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)