# Beauty Tech Makeup gets a modern spin with virtual and hi-tech innovations. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Aug 1, 2012 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/beauty-tech ## Key Figures - Trend score: 4.5/10 - Evidence articles: 6 ## What is the Beauty Tech trend? **Beauty Tech:** Previously, makeup tech comprised computer-aided applications that could give you an idea of what a makeup look or hairstyle would look on your features. Now, beauty tech is going a step further with innovative and hi-tech devices and apps that do everything from assess your skin color to even helping you create your own cosmetics. As everything goes more hi-tech, so too will cosmetics to appeal to the tech-savvy, digital-loving beauty consumer. ## At a Glance - Evidence: 6 featured examples - Articles from: Oct 8, 2011 to Jul 30, 2012 - Published: Aug 1, 2012 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Beauty Tech trend ### Hi-Tech Virtual Makeover Innovative and hi-tech devices and apps assess a customer's skin color and allow customers to try on clothes and makeup, creating a complete head-to-toe virtual makeover experience. ### Color Palette-Coordinating Apps Personal color palettes can be coordinated with L'Oreal makeup products to suggest complimenting colors for your outfit. ### Personalized Cosmetic-Creating Appliances The Rowenta Naturalis machine allows users to create customizable, nourishing products, giving consumers complete personalization while also providing assurance for those with sensitive skin or allergies. ## What the Beauty Tech trend means for industry ### For Cosmetics Industry Cosmetics companies can keep up with tech-savvy beauty consumers by incorporating innovative and hi-tech devices and apps into their product lines. ### For Retail Industry Retail companies can utilize virtual technology and social media collaborations to offer customers an enhanced retail experience, both online and in-store. ### For Technology Industry Technology companies are instrumental in providing the tools and technology necessary to create new and innovative beauty products, tools, and devices that are highly personalized and tailored to individual consumer needs. ## Trend signals for Beauty Tech Trend score 4.5 out of 10, from popularity 79%, activity 48%, freshness 8%. - Popularity: 79% - Activity: 48% - Freshness: 8% ## Examples of the Beauty Tech trend 6 featured examples from Oct 8, 2011 to Jul 30, 2012. - [Virtual Manicure Tools](https://www.trendhunter.com/trends/marks-spencer-makeover-counter): The Marks & Spencer Makeover Counter Lets You Experiment with Color (Category: Fashion) Implication: Disruptive innovation opportunity: Integrate virtual try-on features into e-commerce platforms to enhance the online shopping experience for cosmetics. - [Cosmetic-Creating Appliances](https://www.trendhunter.com/trends/rowenta-naturalis1): The Rowenta Naturalis Prepares Professional-Quality Salves (Category: Art & Design) Implication: The Rowenta Naturalis is a sign of the continued demand for personalization in skincare, presenting an opportunity for disruption in how companies create and market beauty product… - [Color Palette-Coordinating Apps](https://www.trendhunter.com/trends/loreal-color-genius): The L'Oreal 'Color Genius' App Matches Your Cosmetics to Outfit (Category: Tech) Implication: Developing new cosmetic products that complement clothing colors and shades. - [Foundation Matching Devices](https://www.trendhunter.com/trends/sephora-x-pantone-color-iq): The Sephora x Pantone Color IQ Finds the Perfect Fit for Your Skintone (Category: Art & Design) Implication: The Sephora x Pantone Color IQ system is a disruptive innovation that enhances the beauty retail industry by providing a convenient and accurate foundation matching solution. - [Social Media-Themed Cosmetics](https://www.trendhunter.com/trends/yves-saint-laurent-facebook): Yves Saint Laurent Facebook Palette is for Devoted Fans (Category: Marketing) Implication: Disruptive Innovation Opportunity: Integrate social media themes and collaborations into cosmetic products to appeal to digitally savvy consumers. - [Comprehensive Virtual Makeovers](https://www.trendhunter.com/trends/modiface-inc): ModiFace Inc. Allows Shoppers to Try Cosmetics and Clothes Online (Category: Tech) Implication: Disruptive innovation opportunities include integrating virtual shopping and change room technology to enhance the online shopping experience ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)