# Beauty Indulgence Beautifying ingredients are being found in surprisingly sweet snacks. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Nov 7, 2017 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/beauty-indulgence ## Key Figures - Trend score: 4.6/10 - Evidence articles: 5 ## What is the Beauty Indulgence trend? **Beauty Indulgence:** As consumer awareness around ingredient health increases, indulgent candies and chocolates are given an overhaul with beneficial ingredients that promote healthy complexions and glowing skin. Borrowing inspiration from the world of cosmetics, snack brands are looking for detoxifying, collagen-boosting, anti-aging edibles that can be infused into delicious treats consumers already love. This combination demonstrates the compromise many consumers make when choosing healthy options that suit their lifestyle habits. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 27, 2017 to May 21, 2019 - Published: Nov 7, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Beauty Indulgence trend ### Edible Beauty Products Consumer demand for incorporating skincare and beauty into everyday lives has led to an emergence of edible beauty products like beauty pops, collagen jelly drink, and anti-aging rose drinks. ### Functional Foods Functional foods with skin-enhancing, collagen-boosting, and antioxidant-rich properties are on the rise and disrupting the traditional snack and beverage industry. ### Inside-Out Approach to Beauty Increased awareness among consumers around healthy ingredients has led to a new insight in the beauty industry; taking an inside-out approach to beauty through products like beauty-boosting energy balls and collagen drinks. ## What the Beauty Indulgence trend means for industry ### For Beauty and Skincare Industry Beauty and skincare industry is being disrupted with the emergence of edible and drinkable beauty products and a renewed focus on the inside-out approach to skin and beauty health. ### For Food and Beverage Industry Food and Beverage industry is being disrupted by functional food products that have been infused with skin-enhancing, collagen-boosting and antioxidant-rich properties. ### For Wellness Industry Wellness industry is being disrupted as companies shift to cater to the evolving consumer demand for natural, healthy and effective products designed to support a balanced lifestyle and self-care. ## Workshop question What does your consumer compromise when choosing your product over others? ## Trend signals for Beauty Indulgence Trend score 4.6 out of 10, from popularity 71%, activity 58%, freshness 8%. - Popularity: 71% - Activity: 58% - Freshness: 8% ## Examples of the Beauty Indulgence trend 5 featured examples from Jun 27, 2017 to May 21, 2019. - [Beauty-Boosting Popsicles](https://www.trendhunter.com/trends/beauty-pops): These Beauty Pops Recipes Will Keep You Cool and Pretty This Summer (Category: Lifestyle) Implication: Creating new products, such as wellness popsicles, that align with consumer demand for healthy and natural ingredients. - [Anti-Aging Rose Drinks](https://www.trendhunter.com/trends/antiaging-elixir): Dirty Lemon's Anti-Aging Elixir Boasts Bulgarian Rose (Category: Lifestyle) Implication: The functional beverages industry can benefit from this trend by creating more products with anti-aging ingredients that target specific health and beauty needs. - [Gelatinous Collagen Drinks](https://www.trendhunter.com/trends/collagen-jelly-drink): Skin Perfect's Collagen Jelly Drink Helps Combat Visible Signs of Aging (Category: Lifestyle) Implication: There is a growing need for innovative beauty and skincare products that can combat signs of aging from inside out. - [Beauty-Boosting Energy Balls](https://www.trendhunter.com/trends/moodfix-wellness): MoodFix Wellness' Beauty Energy Balls Promote a Clear Complexion (Category: Lifestyle) Implication: The food and beverage industry can explore incorporating beauty-boosting ingredients in their products to meet the growing demand for functional and clean beauty foods. - [Appearance-Boosting Soluble Powders](https://www.trendhunter.com/trends/beauty-waters): Vital Proteins Offers Flavored Beauty Waters (Category: Lifestyle) Implication: Opportunities for developing collagen-infused products that promote healthier skin and nails. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)