# Beauty Health The beauty industry is responding and adapting to the COVID-19 pandemic. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 14, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/beauty-health ## Key Figures - Trend score: 5.1/10 - Evidence articles: 4 ## What is the Beauty Health trend? **Beauty Health:** Like most other industries, the beauty industry is having to quickly adapt to the abrupt social and economic changes that have taken place around the world due to the COVID-19 pandemic. Brands within the industry are shifting gears to prioritize consumer health, discounted pricing and DIY services that consumers can do at home. ## The consumer insight behind the Beauty Health trend As consumers face economic challenges, disruptions to their normal routines and restricted movement, they still seek out routines that keep them grounded. Now, aspects of consumers' lives like health and self-care offer not just a means of physical well-being, but a brief escape from some of the stresses they're facing. Consumers who prioritized self-care in their routines pre-disruption, are still doing so in order to retain a sense of normalcy. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 24 to Apr 8, 2020 - Published: Apr 14, 2020 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Beauty Health trend ### Shifting Priorities in Beauty Industry As a response to the COVID-19 pandemic, beauty brands have shifted their focus to prioritize health, discounted pricing, and DIY services for consumers to use at home. ### Adaptive Branding Brands across various industries have quickly adapted their products and services to meet consumer needs during the pandemic. ### Virtual Services and Freelancer Opportunities As social distancing regulations leave freelancers struggling, virtual services and influencer programs offer innovative alternatives for the beauty industry. ## What the Beauty Health trend means for industry ### For Beauty From packaged bundles to virtual services, the beauty industry is adapting to meet consumer needs during COVID-19. ### For Marketing and Advertising Products like Lookfantastic's influencer marketing program demonstrate opportunities for creative marketing and advertising during the pandemic. ### For Fitness and Wellness Virtual exercise platforms like FaceGym's offer innovative ways for people to maintain their physical and mental wellness during lockdown. ## Workshop question How can your brand offer escapism for customers who are facing challenges? ## Trend signals for Beauty Health Trend score 5.1 out of 10, from popularity 77%, activity 68%, freshness 9%. - Popularity: 77% - Activity: 68% - Freshness: 9% ## Examples of the Beauty Health trend 4 featured examples from Mar 24 to Apr 8, 2020. - [Virtual Facial Workouts](https://www.trendhunter.com/trends/facial-workout): FaceGym Created a Virtual Exercise Platform for At-Home Facial Workouts (Category: Fashion) Implication: The virtual facial workout trend offers fitness professionals the chance to explore new revenue streams by developing and promoting online facial workout programs. - [Freelancer Beauty Opportunities](https://www.trendhunter.com/trends/lookfantastic): Lookfantastic Opens Influencer Programme to Struggling Freelancers (Category: Business) Implication: Freelancers in the beauty industry can take advantage of Lookfantastic's program to connect with a wider customer base and increase their professional visibility. - [At-Home Beauty Bundles](https://www.trendhunter.com/trends/beauty-bundles): Āether Beauty's Stay Home, Stay Healthy Bundle Introduces New Products (Category: Fashion) Implication: Opportunity for beauty brands to embrace clean beauty and sustainable packaging practices. - [Hand Disinfectant Foot Sprays](https://www.trendhunter.com/trends/nuasan-active-foot-spray): The Nuasan Active Foot Spray Can Safely be Used as Hand Sanitizer (Category: Social Good) Implication: Brands can explore new product formulations to create more versatile health and beauty products that offer multiple benefits to consumers. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)