# Beauty by Consumption We love to eat and look beautiful; marketers are helping us do both. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Nov 12, 2007, updated Aug 9, 2010 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/beauty-by-consumption-we-love-to-eat-and-we-love-to-look-beautiful.-markete ## Key Figures - Trend score: 4.5/10 - Evidence articles: 11 ## What is the Beauty by Consumption trend? **Beauty by Consumption:** Consumers have become so accustomed to multi-tasking that many now expect the products they consume to offer multiple uses as well. Dozens of new products are touting their ingredients as beneficial to one's health, such that food without function or beauty products that don’t have alternate benefits are becoming a thing of the past. For established brands, this is an innovative way to diversify their product categories. ## At a Glance - Evidence: 11 featured examples - Articles from: Jun 8, 2006 to Feb 5, 2009 - Published: Nov 12, 2007 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Beauty by Consumption trend ### Beauty Foods Multi-functional foods and drinks are being marketed to health-conscious consumers seeking beauty and health benefits which presents innovation opportunities towards product diversification and health-based products across various industries. ### Growing Nutraceutical Industry The increasing popularity of health-based food and drinks is driving growth in the Nutraceutical industry with opportunities for companies to explore this growing industry. ### Ingestible Cosmetics The trend of ingestible cosmetics is booming, leading to innovation opportunities across various industries to create ready-to-drink or eat products that offer beauty and health benefits. ## What the Beauty by Consumption trend means for industry ### For Food and Beverage Companies are exploring opportunities to develop multi-functional products that cater towards the health and wellness needs of consumers. ### For Cosmetics Marketers are developing ingestible products that provide beauty and health benefits. ### For Health and Wellness Opportunities to develop products catering to health and wellness trends are growing as more consumers seek functional health based products. ## Trend signals for Beauty by Consumption Trend score 4.5 out of 10, from popularity 55%, activity 73%, freshness 8%. - Popularity: 55% - Activity: 73% - Freshness: 8% ## Examples of the Beauty by Consumption trend 11 featured examples from Jun 8, 2006 to Feb 5, 2009. - [Drink Yourself Beautiful](https://www.trendhunter.com/trends/drink-yourself-beautiful): BORBA Skin Care Products (Category: Eco) Implication: The beauty industry can explore and capitalize on the emerging trend of drinkable cosmetics by developing their own lines of functional beauty beverages that cater to specific ski… - [Cosmetic Soft Drinks](https://www.trendhunter.com/trends/lumae-the-cosmetic-soft-drink-by-loreal-and-coca-cola): L'Oreal and Coca Cola Launch Lumaé (Category: Business) Implication: The introduction of cosmetic soft drinks presents an opportunity for the cosmetics industry to enter the beverage market. - [Ingestible Deodorant](https://www.trendhunter.com/trends/deodorant-chlorophyll): Fight Sweat Pits With Chlorophyll (Category: Unique) Implication: Opportunities for natural and sustainable products that address individuals' concerns with sweat and odor. - [Booze Yourself Beautiful](https://www.trendhunter.com/trends/drink-your-way-to-health): VeeV Acai Spirit (Category: Unique) Implication: Developing innovative spirits and beverages that cater to health-conscious consumers. - [Eat Your Way to Healthier Skin](https://www.trendhunter.com/trends/borba-skincare-candy-thats-good-for-you): Borba Skin-Care Chocolates (Category: Lifestyle) Implication: Beauty and skincare companies can leverage the trend towards holistic and functional skincare to create new products that improve both internal and external skin health. - [Bottled Natural Beauty](https://www.trendhunter.com/trends/beauty-in-a-bottle-glowelle-anti-aging-drinks-by-nestle): Nestle Glowelle Anti-Aging Drinks (Category: Lifestyle) Implication: The cosmetics industry can explore the creation of nutricosmetic products that combine skincare benefits with oral consumption, tapping into the growing market for beauty beverage… - [More Youthful By Yogurt](https://www.trendhunter.com/trends/acai-yogurt): Acai Berry Alive (Category: Lifestyle) Implication: As demand for alternatives to traditional flavors such as chocolate, vanilla and strawberry increases, yogurt makers could expand their offerings to meet these needs through resea… - [Coca Cola Beauty Tea](https://www.trendhunter.com/trends/coca-cola-beauty-tea-nutraceutical-products-set-to-take-off): Nutraceutical Products Set To Take Off (Category: Lifestyle) Implication: Coca-Cola's collaboration with L'Oréal and the potential disruption of its distribution models showcases new opportunities within the beverage industry. - [Food For Beauty, Inside and Out](https://www.trendhunter.com/trends/food-for-beauty-inside-and-out-the-fancl-collaboration-series): The Fancl Collaboration Series Ingestible Cosmetics (Category: Lifestyle) Implication: The food industry can benefit from this collaboration by expanding their product line with high-quality healthy foods and supplements for promoting overall health and wellness. - [Beauty and Longevity Drinks](https://www.trendhunter.com/trends/hydrogen-rich-water-or-ionized-alkaline-water): Hydrogen Rich Water (Category: Lifestyle) Implication: Disruptive innovation opportunity: Develop a new market segment focused on hydrogen-rich water products, providing health-conscious consumers with alternative options for hydratio… - [Foods that Heal](https://www.trendhunter.com/trends/foods-that-heal): Culinary Delights That Help You Get Healthy From the Inside Out (Category: Lifestyle) Implication: Opportunity for gourmet food companies to cater to health-conscious consumers. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)