# Beauty Brews Cosmetic brands incorporate beer into their products and services. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Sep 21, 2017 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/beauty-brews ## Key Figures - Trend score: 4.0/10 - Evidence articles: 4 ## What is the Beauty Brews trend? **Beauty Brews:** Beer is being infused into various beauty products and incorporated into spa services in order to offer a distinction that differentiates them from competitors. The use of beer in these products also serves to expose hesitant male consumers to the beauty industry. As this industry and those who it targets is becoming more inclusive, emerging shifts like beer infusion accommodate undecided consumers who are more likely to "test the waters" before appreciating all that this industry can offer them. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 30, 2015 to Sep 22, 2017 - Published: Sep 21, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Examples of the Beauty Brews trend 4 featured examples from Oct 30, 2015 to Sep 22, 2017. - [Bathing Beer Spas](https://www.trendhunter.com/trends/water-soak): The Hop in the Spa Offers Luxurious Water Soaks in Microbrew Ale (Category: Lifestyle) Implication: The craft beer industry can collaborate with spas to offer unique experiences leveraging their beer as an ingredient in the spa treatments. - [Beer-Infused Beard Products](https://www.trendhunter.com/trends/beard-grooming): This Range of Beard Grooming Products Contains Traces of Beer (Category: Fashion) Implication: Cosmetic brands could explore incorporating different types of alcohol in their products for added benefits and uniqueness. - [Beer-Based Cosmetic Collections](https://www.trendhunter.com/trends/manufaktura): Manufaktura Offers Cosmetic Products Based in Czech Beer (Category: Fashion) Implication: The cosmetics industry can embrace the trend of incorporating beer as an ingredient to create innovative, appealing products. - [Hop-Infused Haircare](https://www.trendhunter.com/trends/urban-men): Farmaervas' Urban Men Collection Includes Hops Extract as an Ingredient (Category: Fashion) Implication: The personal care industry can benefit from incorporating male-targeted treatments and natural ingredients into their product offerings. **Workshop question:** How can your brand accommodate a valuable consumer base that it has left relatively unattended? ## Themes within the Beauty Brews trend ### Beer-Infused Beauty Products Infusing beer into beauty products and grooming items is an emerging trend that offers differentiated and innovative solutions to the beauty industry. ### Beer-Based Spa Treatments Using beer as a primary ingredient in spa services and wellness treatments is a trend that offers new experiences and health benefits to consumers. ### Hops-Infused Personal Care Products Incorporating hops extract as an ingredient in personal care items, such as shampoos and lotions, is a trend that caters to male consumers and offers unique benefits to hair and skin health. ## What the Beauty Brews trend means for industry ### For Beauty and Personal Care The beauty industry can leverage beer and hops infusion to incorporate unique and innovative ingredients in their product lines. ### For Wellness and Spa The hospitality industry can offer beer-based spa treatments to attract a new consumer base looking for unique and unconventional wellness solutions. ### For Alcohol and Beverage The beer industry can explore collaborations with the beauty and personal care industry to expand their product offerings and reach a new market segment. ## Trend signals for Beauty Brews Trend score 4.0 out of 10, from popularity 66%, activity 46%, freshness 8%. - Popularity: 66% - Activity: 46% - Freshness: 8% ## Recent trend clusters - [Player Imprints](https://www.trendhunter.com/protrends/athlete-inspired-shoes) (Fashion) - [Daily Expedition](https://www.trendhunter.com/protrends/everyday-winter-wear) (Fashion) - [Dial Sculpture](https://www.trendhunter.com/protrends/jewelry-inspired-watches) (Fashion) - [Palette Cases](https://www.trendhunter.com/protrends/colored-carry-on) (Fashion) ## Trending in Fashion - [Jewelry-Inspired Wellness Wearables](https://www.trendhunter.com/trends/jewelry-inspired-wellness-wearables) - [Jewelry Advent Calendars](https://www.trendhunter.com/trends/pandora-2026-advent-calendar) - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) - [Weatherproof Mid-Top Sneakers](https://www.trendhunter.com/trends/weatherproof-mid-top-sneakers) All articles: [Fashion](https://www.trendhunter.com/fashion)