# Brainy Beauty Scientists are emerging as a new sector of micro-influencers in the beauty industry. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published Jul 28, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/beauty-brains ## Key Figures - Trend score: 3.7/10 - Evidence articles: 4 ## What is the Brainy Beauty trend? **Brainy Beauty:** A new type of influencer is emerging, one with a smaller reach but more engaged listeners: 'beauty science' influencers. These podcasters—who are trained cosmetics chemists with experience in the industry—are helping consumers sort fact from fiction and fighting misinformation in the beauty industry. ## The consumer insight behind the Brainy Beauty trend Since the expansion of the internet and the ease at which information can be shared, consumers no longer trust the vague claims household brand names make about skin improvement at face value. This demographic is doing its own research and are looking to experts in the field to give them reliable skincare recommendations. Not only are these experts more credible due to their education, but are deemed as trustworthy since they aren't affiliated with a certain brand. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 13 to Jul 29, 2020 - Published: Jul 28, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Brainy Beauty trend ### Rise of Beauty Science Influencers Consumers are turning to trained chemists to provide trustworthy skincare recommendations. ### Science-Focused Skincare Brands Brands founded by chemists are offering transparency and educational materials to inform consumers. ### Scientific Beauty Information Platforms Podcasts that feature experts to answer fan questions about beauty are growing in popularity. ## What the Brainy Beauty trend means for industry ### For Cosmetics Industry Brands should invest in science-based product development to appeal to a consumer demographic that values transparency and reliable information. ### For Beauty Influencer Industry The beauty influencer industry may shift towards a smaller but more engaged audience with specialized knowledge, opening up opportunities for niche influencers and micro-influencers with scientific backgrounds. ### For Podcasting Industry Podcasting platforms and advertisers can explore partnerships with science-focused skincare brands or informational podcasts to reach the growing demographic of consumers interested in scientific skincare information. ## Workshop question How can your brand leverage the scientific community's reach when targeting your consumers? ## Trend signals for Brainy Beauty Trend score 3.7 out of 10, from popularity 59%, activity 44%, freshness 9%. - Popularity: 59% - Activity: 44% - Freshness: 9% ## Examples of the Brainy Beauty trend 4 featured examples from Feb 13 to Jul 29, 2020. - [Scientific Beauty Podcasts](https://www.trendhunter.com/trends/the-eco-well): The Eco Well Offers Real Scientific Advise on the Latest Beauty Trend (Category: Eco) Implication: Brands in the beauty industry can incorporate scientific communication and eco-friendly practices to appeal to the growing demand for sustainable beauty products. - [Science-Themed Skincare Platforms](https://www.trendhunter.com/trends/chemist-confessions): Chemist Confessions Tackles the Beauty Industry with Science (Category: Fashion) Implication: The beauty industry can capitalize on the trend of incorporating scientific research and transparency into skincare products. - [Scientific Beauty Information Podcasts](https://www.trendhunter.com/trends/the-beauty-brains): The Beauty Brains Features Experts to Answer Questions (Category: Tech) Implication: Disruptive Innovation Opportunity: Introduce a line of beauty products backed by scientific research and formulated by cosmetic scientists to meet the demand for evidence-based sk… - [Progressive Skincare Podcasts](https://www.trendhunter.com/trends/beyond-soap): The Beyond Soap Podcast Features Dr. Skotnicki & Chantel Guertin (Category: Fashion) Implication: Disruptive innovation opportunity: Introduce innovative products that prioritize the health and balance of the skin's microbiome. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)