# Beauty Bewitchment Mythical branding plays up the alluring nature of all-natural skincare remedies. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jun 14, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/beauty-bewitchment ## Key Figures - Trend score: 4.1/10 - Evidence articles: 4 ## What is the Beauty Bewitchment trend? **Beauty Bewitchment:** New products are employing "magical" imagery and language in branding efforts that look to woo consumers by playing up the bewitching nature of ancient healing wisdom. This shift also demonstrates the interest in seeking out dynamic new rituals that prioritize both mind and body wellness. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 17, 2016 to Jun 8, 2017 - Published: Jun 14, 2017 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Beauty Bewitchment trend ### Magical Imagery and Language Employment of magical imagery and language in branding efforts that look to woo consumers by playing up the bewitching nature of ancient healing wisdom. ### Nature as a Source of Healing The rise of all-natural skincare remedies that employ nature-as-a-source of healing from common ailments and overall sense of well-being. ### Ancient Beauty Remedies A modern take on ancient beauty remedies: skincare products that are sourced naturally and offer reliable results. ## What the Beauty Bewitchment trend means for industry ### For Cosmetics and Skincare Innovations for skincare products and cosmetics that deliver magical properties, work in tandem with ancient healing wisdom, and feature natural ingredients as a source of healing. ### For Wellness The rise of mind and body wellness that prioritizes ancient healing methods and use of all-natural remedies to improve overall sense of well-being. ### For Marketing and Advertising The implementation of magical imagery and language in branding efforts to woo consumers by playing up the bewitching nature of ancient healing methods and the power of nature as a source of healing. ## Workshop question How can your product offering build itself into daily consumer rituals? ## Trend signals for Beauty Bewitchment Trend score 4.1 out of 10, from popularity 71%, activity 45%, freshness 8%. - Popularity: 71% - Activity: 45% - Freshness: 8% ## Examples of the Beauty Bewitchment trend 4 featured examples from Nov 17, 2016 to Jun 8, 2017. - [Mythical Creature-Inspired Serums](https://www.trendhunter.com/trends/unicorn-tears-facial-serum): Farsáli's Unicorn Tears Facial Serum is a Multipurpose Product (Category: Fashion) Implication: Companies in the skincare industry can capitalize on the trend of creating multipurpose products with luxurious ingredients. - [Restorative Oil Kits](https://www.trendhunter.com/trends/magic-remedies): Aquarian Soul's 'Magic Remedies Set' Addresses Headaches, Anxiety and More (Category: Lifestyle) Implication: The wellness industry can tap into the demand for natural healing kits and mystical oil blends by developing innovative products that integrate traditional healing practices with… - [Magic Mushroom Skincare Treatments](https://www.trendhunter.com/trends/kypris-glow-philtre): The Kypris 'Glow Philtre' Features Silver Ear Ingredients (Category: Fashion) Implication: The beauty and personal care industry can explore the use of naturally sourced ingredients and ancient beauty remedies, like the Kypris 'Glow Philtre', to create innovative skinca… - [Mood-Boosting Bath Oils](https://www.trendhunter.com/trends/bath-oil-blend): MOA's Bath Oil Blend 'Potion' Promises to Dispel Negativity (Category: Fashion) Implication: The personal care and wellness industry is ripe for innovative mood-enhancing and natural products with unique branding. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)