# Beautifying Water Topical or ingestible waters enhance the appearance of skin. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 31, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/beautifying-water ## Key Figures - Trend score: 3.8/10 - Evidence articles: 5 ## What is the Beautifying Water trend? **Beautifying Water:** “Beauty waters” are an emerging trend in the cosmetic space that are simply waters with multiple skin-enhancing benefits—from hydrating and protecting to diminishing pores. These waters offer simple and convenient solutions to the various skin issues consumers have, and are either consumed or applied topically. ## The consumer insight behind the Beautifying Water trend With the skincare space being as popular as it is, more consumers are knowledgeable of the various ingredients that are popular in this space, and work for their specific skin types. However, there remains a group of consumers who prioritize simple and convenient forms of skincare that don’t require excessive research to understand,. These individuals opt for simple products that theyr’e familiar with—including waters, natural ingredients and simple branding. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 17, 2018 to Dec 11, 2020 - Published: Aug 31, 2020 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Beautifying Water trend ### Beauty Waters The emergence of 'Beauty waters' which are topical or ingestible water-based cosmetic products, providing skin enhancing benefits ### Functional Beverages The trend for functional energy drinks/beverages that offer health & wellness benefits, fueled by natural ingredients and botanicals ### Biphasic Beauty Products An emergence of beauty products that combine water and oil in their formulas to provide dual benefits of hydration and moisturization ## What the Beautifying Water trend means for industry ### For Cosmetics and Personal Care The cosmetics and personal care industry can explore the growing trend of 'Beauty waters' to create innovative products that offer simple and convenient skincare solutions ### For Health and Wellness The health and wellness industry can tap into the trend of functional energy drinks/beverages to create beverages powered by botanicals, with wellness and health-supportive properties ### For Food and Beverage The food and beverage industry can explore the trend of collagen-based drinks to create low-calorie, high-protein, naturally sweetened beverages to cater to calorie-conscious consumers ## Workshop question How is your brand offering simple solutions for its customers? ## Trend signals for Beautifying Water Trend score 3.8 out of 10, from popularity 56%, activity 48%, freshness 9%. - Popularity: 56% - Activity: 48% - Freshness: 9% ## Examples of the Beautifying Water trend 5 featured examples from Nov 17, 2018 to Dec 11, 2020. - [Collagen-Based Carbonated Beverages](https://www.trendhunter.com/trends/sparkling-collagen-water): Luster and Lum Recently Launched the Sparkling Collagen Water (Category: Fashion) Implication: The beverage industry may explore new product lines with added collagen for its potential health benefits. - [Functional Energy Waters](https://www.trendhunter.com/trends/functional-energy-water): Juni Offers Refreshing Botanical Drinks for Calm, Focus and More (Category: Lifestyle) Implication: The beverage industry can capitalize on the growing demand for functional drinks with botanical ingredients. - [Amazake-Inspired Beauty Smart Waters](https://www.trendhunter.com/trends/waso-beauty): The Waso Beauty Smart Water Boasts a Three-in-One Function (Category: Fashion) Implication: The skincare industry can capitalize on the trend towards multi-functionality and traditional ingredients by incorporating fermented ingredients and other unique cultural practice… - [Lightweight Sun Care Sprays](https://www.trendhunter.com/trends/capital-soleil-protective-water): Vichy's Capital Soleil Protective Water Combines Oil and Water (Category: Fashion) Implication: The sunscreen industry can explore disruptive innovation opportunities by developing lightweight sun care sprays. - [Smoothing Rose Skincare](https://www.trendhunter.com/trends/priming-water): Touch In Sol's Priming Water Boasts Bulgarian Rose Oil & Rose Water (Category: Fashion) Implication: The skincare industry can take advantage of the trend towards rose-infused products to differentiate themselves and appeal to the wellness-conscious consumer. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)