# Beautifying Smoothie Smoothies are being marketed as products that enhance people's appearance. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 8, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/beautifying-smoothie ## Key Figures - Trend score: 2.8/10 - Evidence articles: 5 ## What is the Beautifying Smoothie trend? **Beautifying Smoothie:** The health potential of smoothies is both vast and customizable, and so to give these products a more distinct selling point, brands are touting their smoothies as being ones that enhance beauty. As the health and wellness industry increasingly shifts to preventative measures rather than treating issues once they arise, the fact that this is leaking over to its beauty-related fractions speaks to the growing relevance of the "from the inside, out" approach that consumers are taking when it comes to their health and appearance. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 18 to Nov 7, 2017 - Published: Nov 8, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Beautifying Smoothie trend ### Beauty-Enhancing Smoothies With the increasing focus on preventive health care, smoothies have been marketed as beauty-enhancing products to cater to customers' demand for a holistic approach to health care. ### Plant-Based Protein Smoothies With the rise of plant-based eating, many health-conscious consumers are looking for ways to approach their diets and beauty routines in a healthy way, creating a unique market opportunity for plant-based protein smoothies. ### On-The-Go Skin-Nourishing Supplements Increasingly busy lifestyles and growing interest in clean ingredients have led to a demand for on-the-go supplements like KORA Organics' Noni Glow Skinfood to support beauty and wellness from the inside out. ## What the Beautifying Smoothie trend means for industry ### For Food and Beverage The food and beverage industry can capitalize on the beauty and wellness trend by offering beauty-enhancing smoothies that cater to health-conscious consumers' growing demand for preventive health care. ### For Health and Wellness The health and wellness industry can provide plant-based protein smoothies and other healthy supplements for customers looking to maintain a healthy diet and beauty routine. ### For Beauty The beauty industry can offer on-the-go skin-nourishing supplements and other beauty-enhancing products to provide a holistic approach to skin care that meets the evolving needs of its customers. ## Workshop question How can your brand offer preventative solutions for the problems it is looking to solve for its targeted consumers? ## Trend signals for Beautifying Smoothie Trend score 2.8 out of 10, from popularity 45%, activity 32%, freshness 8%. - Popularity: 45% - Activity: 32% - Freshness: 8% ## Examples of the Beautifying Smoothie trend 5 featured examples from Sep 18 to Nov 7, 2017. - [Grain-Based Beauty Smoothies](https://www.trendhunter.com/trends/grain-smoothie): This Grain Smoothie Focuses on Enhancing the Skin (Category: Lifestyle) Implication: Opportunity for beauty brands to incorporate grain-based ingredients into their product lines for enhanced skin benefits. - [Skin-Nourishing Supplement Powders](https://www.trendhunter.com/trends/noni-glow): Kora Organics Brands Its Noni Glow as "Skinfood" (Category: Lifestyle) Implication: The beauty and personal care industry can tap into the demand for on-the-go skincare supplements made with clean and natural ingredients, while also providing multifunctional supp… - [Plant-Based Protein Smoothies](https://www.trendhunter.com/trends/olly-slim-protein-smoothie): The Olly Slim Protein Smoothie is High in Fiber and Low in Sugar (Category: Lifestyle) Implication: The food and beverage industry can explore the use of alternative protein sources and functional ingredients to create innovative products that meet the growing demand for healthy… - [Vitamin-Packed Probiotic Smoothies](https://www.trendhunter.com/trends/smoothie-powder): Olly's Smoothie Powder Mix Contains a Meal's Worth of Vitamins (Category: Lifestyle) Implication: The food supplement industry can explore the production of plant-based protein powders and probiotic mixes to cater to health-conscious consumers. - [Glow-Boosting Smoothies](https://www.trendhunter.com/trends/day-glow): JUS by Julie's 'Day Glow' is Packed with Vitamin A, C and Fiber (Category: Lifestyle) Implication: As consumers become more health-conscious, there's an opportunity for food and beverage companies to create products that promote beauty and overall wellness. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)