# Beachside Excess A desire for convenience has individuals bringing custom accessories to the sand. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jul 24, 2014 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/beachside-excess ## Key Figures - Trend score: 4.4/10 - Evidence articles: 5 ## What is the Beachside Excess trend? **Beachside Excess:** Furnishings like beach chairs and outdoor loungers are becoming customized to provide greater function and appeal. From aesthetics that imitate indoor decor to those that feature built-in coolers, these beach accessories speak to a desire to maintain personal comforts beyond the convenience of one’s own home. ## At a Glance - Evidence: 5 featured examples - Articles from: May 6, 2014 to Oct 7, 2015 - Published: Jul 24, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Beachside Excess trend ### Customized Beach Accessories Beach accessories are becoming customized with built-in features and aesthetics that imitate indoor decor, as consumers seek to maintain personal comforts beyond the convenience of one’s own home. ### Portable and Lightweight Beach Furniture Consumers are seeking out portable and lightweight furniture for the beach that can be easily transported, such as rollable chairs and upside-down beach hammocks. ### Dual-Purpose Outdoor Gear Outdoor gear is being designed with multiple functions in mind, such as picnic blankets that double as tables, offering unique solutions for outdoor activities. ## What the Beachside Excess trend means for industry ### For Outdoor Recreation Companies and entrepreneurs in the outdoor recreation industry can create innovative customizable beach products, lightweight furniture, and multipurpose gear to meet consumer demand for convenient, comfortable, and functional outdoor experiences. ### For Fashion and Accessories Fashion and accessory companies can use this trend to create and market high-quality, durable, and customized beach accessories that not only serve their intended purpose, but also add a touch of style to a consumer’s outdoor experience. ### For Home Decor and Furniture Home decor and furniture companies can create a line of portable and lightweight outdoor furniture that is also functional and stylish, offering consumers the option to enjoy their personal comforts outside their homes and blurring the line between indoor and outdoor lifestyles. ## Trend signals for Beachside Excess Trend score 4.4 out of 10, from popularity 65%, activity 59%, freshness 8%. - Popularity: 65% - Activity: 59% - Freshness: 8% ## Examples of the Beachside Excess trend 5 featured examples from May 6, 2014 to Oct 7, 2015. - [Upside-Down Beach Hammocks](https://www.trendhunter.com/trends/beach-chair): This Beach Chair Lets You Completely Relax While You're Out in the Sand (Category: Lifestyle) Implication: Innovative designs and features for beach chairs can open up new market opportunities for outdoor furniture manufacturers. - [Rollable Lightweight Seating](https://www.trendhunter.com/trends/portable-chair): The Leano Portable Chair Can Be Wrapped Up and Taken Anywhere (Category: Art & Design) Implication: Disruptive innovation opportunity: Incorporate lightweight, rollable seating into outdoor recreational equipment and accessories. - [Hybrid Picnic Table Blankets](https://www.trendhunter.com/trends/outdoor-blanket): This Dual-Purpose Outdoor Blanket Comes with a Built-in Table (Category: Special) Implication: The Tablanket offers a new solution for outdoor enthusiasts who want to enjoy comfortable and convenient dining experiences during their adventures, presenting opportunities for d… - [Pyramid-Shaped Tents](https://www.trendhunter.com/trends/jose-antonio-gandiablasco): Jose Antonio Gandia-Blasco Designs a Chic and Minimalist Camping Shelter (Category: Art & Design) Implication: Opportunities for companies to develop outdoor recreational products that focus on design and functionality for a growing market of consumers looking for stylish and comfortable c… - [Luxurious Beach Towels](https://www.trendhunter.com/trends/massive-beach-towel): This Massive Beach Towel is a Circular Mat Made for Lounging (Category: Lifestyle) Implication: Circular beach towels offer a disruptive innovation opportunity for the fashion and accessories industry to create unique and stylish beachwear. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)