# Bauble Reformatting Decorative Christmas baubles are being filled with snacks. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 9, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/bauble-reformatting ## Key Figures - Trend score: 4.5/10 - Evidence articles: 6 ## What is the Bauble Reformatting trend? **Bauble Reformatting:** Once-standard Christmas decorations are being reformatted as brands seek to make their products more distinct at a highly competitive time of year. This can be seen in the form of Christmas tree baubles that are being filled with various treats, whether sweet or alcoholic. These products are emerging as consumers' love for novelty remains steadfast, particularly at a time of year when brands' offerings can often seem like duplicates of one another. ## At a Glance - Evidence: 6 featured examples - Articles from: Nov 29, 2013 to Dec 4, 2017 - Published: Nov 9, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Bauble Reformatting trend ### Dual-Purpose Holiday Decorations Brands are formatting standard decorations, such as Christmas baubles, as multi-use products that serve as both decorative and edible treats. ### Inventive Advent Calendars Advent calendars have evolved beyond the traditional chocolate format, now offering a range of treats from sweets, pastries, and cocktails to accompany the countdown to Christmas. ### Playful and Unique Decor Consumers are looking for creative ways to infuse sugary elements and lively colors into their holiday decorations, moving beyond the traditional to create a unique and playful look for the season. ## What the Bauble Reformatting trend means for industry ### For Food and Beverage Food and beverage companies can capitalize on the trend of filling decorative holiday objects such as baubles or advent calendars with treats, such as gourmet popcorn, cocktails, and chocolate. ### For Retail and Consumer Goods Retail and consumer goods businesses can create unique and multi-use decorations that serve not only as festive decor, but also as treats or other useful items, appealing to the consumer desire for novelty and creativity. ### For Design and Decor There is an opportunity for the design and decor industry to create new and inventive holiday decoration products that move beyond traditional offerings by incorporating new materials, colors, and edible elements. ## Workshop question How can your brand leverage holiday branding in a way that sets it apart from the countless others doing the same? ## Trend signals for Bauble Reformatting Trend score 4.5 out of 10, from popularity 57%, activity 70%, freshness 8%. - Popularity: 57% - Activity: 70% - Freshness: 8% ## Examples of the Bauble Reformatting trend 6 featured examples from Nov 29, 2013 to Dec 4, 2017. - [Ornamental Advent Calendars](https://www.trendhunter.com/trends/chocolate-advent-calendar): Starbucks' Chocolate Advent Calendar Provides Instant Decoration (Category: Lifestyle) Implication: Food and beverage companies can take advantage of this trend by creating unique advent calendars with fun and seasonal foods and drinks to offer consumers an exciting way to count… - [Icy Advent Calendars](https://www.trendhunter.com/trends/winter-advent-calendar): Karamelleriet's 'Cool Christmas' Winter Advent Calendar Embraces an Icy Theme (Category: Lifestyle) Implication: The confectionery industry can benefit from developing innovative and high-end advent calendars, catering to the growing demand for adult-oriented holiday treats. - [Candy-Filled Baubles](https://www.trendhunter.com/trends/christmas-bauble): This Christmas Bauble is Filled with Popular Candies (Category: Lifestyle) Implication: Incorporating candy-filled baubles as stocking fillers presents a disruptive innovation opportunity for the gifts industry. - [Alcohol-Filled Baubles](https://www.trendhunter.com/trends/christmas-baubles): Lakes Distillery's Christmas Baubles are Filled with Gin, Whisky and Vodka (Category: Lifestyle) Implication: Disruptive innovation opportunity: Incorporate innovative packaging and marketing techniques to create unique and eye-catching alcohol products that attract consumers during festi… - [Colorful Candy Wreaths](https://www.trendhunter.com/trends/candy-wreaths): Add Some Sugary Elements to Your Holiday Decor with This Gum Drop Wreath (Category: Lifestyle) Implication: Opportunity for companies to expand their home decor product lines to include candy-inspired decorations and DIY crafting products - [Festive Snack-Filled Baubles](https://www.trendhunter.com/trends/christmas-bauble-decoration): Joe & Seph's Christmas Bauble Decoration is Filled with Popcorn (Category: Lifestyle) Implication: The food and beverage industry can benefit from creating customizable and dual-purpose products that cater to a range of consumer tastes during the festive season. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)