# Dexterous Cosmetic "Finger-friendly" cosmetic products take out the inconvenience of applicators. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 15, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/basic-application ## Key Figures - Trend score: 2.5/10 - Evidence articles: 5 ## What is the Dexterous Cosmetic trend? **Dexterous Cosmetic:** With minimalist beauty now being prioritized by a growing segment of North American consumers, brands are responding not just with simplified cosmetic products, but with ones that are specifically formulated for finger application. ## The consumer insight behind the Dexterous Cosmetic trend Consumers who use social media regularly are increasingly having their needs influenced by shifts happening online, particularly as it pertains to beauty. These needs shift extremely quickly with the pace of change on social media, and as a result, consumers in this segment tend to be more loyal to brands that can keep pace. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 23, 2017 to Jul 11, 2019 - Published: Jul 15, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Dexterous Cosmetic trend ### Simplified Beauty Brands are responding to the growing segment of North American consumers prioritizing minimalist beauty with ultra-simple formulations and finger application products. ### Social Media Influenced Needs Consumers who use social media regularly are having their beauty needs influenced by shifting trends online. ### Jelly Consistency Products Brands like INC.REDIBLE and Kaja are offering beauty products with jelly-like consistencies that transform from cream to powder or glitter textures on the skin. ## What the Dexterous Cosmetic trend means for industry ### For Beauty Industry Beauty brands can look to finger application products or products with jelly-like consistencies for disruptive innovation opportunities in their offerings. ### For Social Media Industry Social media platforms can tap into beauty-related trends by partnering with beauty brands or selling targeted advertising opportunities. ### For Packaging Industry Packaging companies can collaborate with beauty brands to design unique packaging solutions that complement the jelly-like consistencies or finger-application focus of these products. ## Workshop question Consider a topical trend within your area of expertise. How would your brand predict or account for a shift in the other direction? ## Trend signals for Dexterous Cosmetic Trend score 2.5 out of 10, from popularity 33%, activity 32%, freshness 8%. - Popularity: 33% - Activity: 32% - Freshness: 8% ## Examples of the Dexterous Cosmetic trend 5 featured examples from Mar 23, 2017 to Jul 11, 2019. - [Finger-Friendly Eyeshadow Cosmetics](https://www.trendhunter.com/trends/foil-finger-paint): Tarte's Foil Finger Paint is Best Applied with Fingers (Category: Fashion) Implication: Cosmetic brands can explore the development of finger-friendly eyeshadow products to meet the needs of consumers seeking convenient and mess-free makeup application. - [Gel-to-Powder Eyeshadows](https://www.trendhunter.com/trends/eye-pigment): The Moon Crystal Sparkling Eye Pigment Has a Transformative Jelly Formula (Category: Fashion) Implication: Opportunity to disrupt the beauty industry by introducing innovative gel-to-powder eyeshadow products. - [Glowing Jelly Highlighters](https://www.trendhunter.com/trends/iridescent-jelly): INC.REDIBLE's Iridescent Jelly Offers a Natural Dewy Finish (Category: Fashion) Implication: The beauty and cosmetics industry can utilize the trend of enhancing glow to create innovative products that cater to the desire for a natural, dewy finish. - [Finger-Friendly Eyeshadow Palettes](https://www.trendhunter.com/trends/shadow-quad): Milk Makeup's Shadow Quad is Meant for Fingertip Application (Category: Fashion) Implication: The cosmetics industry can benefit from the trend towards simplified, easy-to-use makeup products that appeal to consumers seeking a minimalist and convenient approach to makeup. - [Luxurious Finger-Applied Lip Tints](https://www.trendhunter.com/trends/kjr-weis): Kjær Weis Recently Came Out with New Lip Tint Shades (Category: Fashion) Implication: Exploring new opportunities in the beauty and cosmetics industry by creating innovative finger-applied makeup products and expanding organic makeup lines. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)