# Bartering Health Exercise incentives shift toward more self-serving consumer rewards. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jul 4, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/bartering-health ## Key Figures - Trend score: 3.0/10 - Evidence articles: 4 ## What is the Bartering Health trend? **Bartering Health:** Satiating a desire for material gain, exercise activities are utilizing rewards to offer individuals more than just physical well-being. Exchanging subway fares and treats for squats and push-ups, these unique bartering techniques speak to a shift in consumer desires toward more tangible, self-serving benefits. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 7, 2013 to Jun 30, 2014 - Published: Jul 4, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Bartering Health trend ### Reward-based exercise initiatives Business professionals can develop exercise programs that incorporate reward systems to motivate consumers and promote physical wellness. ### Incentives for tangible benefits Business professionals can shift toward offering consumers self-serving rewards rather than less tangible benefits in order to appeal to their desire for material gain. ### Integration of technology and fitness Business professionals can explore the opportunities for combining technology and fitness to create innovative products and services in an increasingly digital world. ## What the Bartering Health trend means for industry ### For Fitness and wellness Business professionals in the fitness and wellness industry can incorporate reward-based exercise initiatives to motivate consumers and differentiate their products and services. ### For Technology Business professionals in the technology industry can explore the integration of technology and fitness to create innovative products and services in an increasingly digital world. ### For Hospitality and tourism Business professionals in the hospitality and tourism industry can differentiate their offerings by developing unique exercise programs and reward systems that appeal to health-conscious travelers. ## Trend signals for Bartering Health Trend score 3.0 out of 10, from popularity 58%, activity 25%, freshness 8%. - Popularity: 58% - Activity: 25% - Freshness: 8% ## Examples of the Bartering Health trend 4 featured examples from Nov 7, 2013 to Jun 30, 2014. - [Treat-Dispensing Treadmills](https://www.trendhunter.com/trends/nice-treadmill): This Nice Treadmill Rewards Runners for a Good Work Out (Category: Marketing) Implication: Disruptive innovation opportunity: Combine traditional fitness equipment with innovative technology to create interactive and incentivized workout experiences. - [Fitness Gear Vending Machines](https://www.trendhunter.com/trends/westin-hotels-and-resorts): Westin Hotels & Resorts’ Machine Trades Tweets for Running Gear (Category: Marketing) Implication: Hotels and resorts can integrate vending machines to offer convenient access to fitness gear for health-conscious travelers. - [Workout-Encouraging Subway Stations](https://www.trendhunter.com/trends/exercise-machine): This Exercise Machine Trades Squats for Subway Fares (Category: Marketing) Implication: Manufacturers of fitness equipment can partner with transit authorities to provide interactive equipment and promote healthy living to commuters. - [Workout-Encouraging Taxis](https://www.trendhunter.com/trends/incentive-to-exercise): Coca-Cola Chile Set Up Incentive to Exercise Inside Taxis (Category: Autos) Implication: The fitness and wellness industry can explore partnerships with transportation services to provide interactive fitness experiences for their customers, increasing brand visibility… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)