# Barrier Wash Face and body washes now tout their ability to protect the skin's barrier. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 15, 2022 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/barrier-wash ## Key Figures - Trend score: 3.5/10 - Evidence articles: 4 ## What is the Barrier Wash trend? **Barrier Wash:** Skin barrier protection is becoming a greater priority, particularly for people with dry and/or sensitive skin. Now, everything from face to body washes are now touting their ability to cleanse the skin without disrupting or harming the skin's barrier. ## The consumer insight behind the Barrier Wash trend As consumers continue to prioritize skincare as part of their daily wellness rituals, they're increasingly expecting that brands cater to their individual needs. The many choices in this space means that those who are passionate about skincare are constantly expeirmenting, pushing brands to be more innovative in developing their formulas and more impactful in their branding. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 2, 2021 to Jan 12, 2022 - Published: Jan 15, 2022 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Barrier Wash trend ### Skin Barrier Protection Consumers are increasingly looking for skincare products that protect and maintain the skin's barrier to cater to individual needs. ### Microbiome-Enhancing Body Cleansers Body cleansers with pre-, post- and probiotics are becoming a trend as consumers focus on restoring and maintaining healthy bacteria levels on the skin. ### Mid-Winter Hydrating Products Hydrating skincare products are being launched to help combat winter dryness and maintain long-lasting hydration. ## What the Barrier Wash trend means for industry ### For Skincare The skincare industry can leverage these trends to create innovative products that cater to individual consumer needs. ### For Microbiome-Friendly Products Companies in the microbiome-friendly product space can develop new body cleansers with pre-, post- and probiotics to support healthy skin bacteria levels. ### For Winter Skincare Businesses focusing on winter skincare can develop hydrating products that target the effects of cold weather on the skin to provide long-lasting hydration. ## Workshop question How is your brand adapting to consumers' changing expectations? ## Trend signals for Barrier Wash Trend score 3.5 out of 10, from popularity 59%, activity 36%, freshness 11%. - Popularity: 59% - Activity: 36% - Freshness: 11% ## Examples of the Barrier Wash trend 4 featured examples from Sep 2, 2021 to Jan 12, 2022. - [Mid-Winter Hydrating Products](https://www.trendhunter.com/trends/inkey-list): INKEY List Launched Two Hydrating Formulas to Combat Dryness (Category: Fashion) Implication: INKEY List's launch of new hydrating skincare products provides opportunities for cosmetics and skincare companies to invest in similar hydrating formulas. - [Full-Body pH-Balanced Cleansers](https://www.trendhunter.com/trends/all-body-wash): Fur's All Body Wash Replenishes and Hydrates the Skin (Category: Fashion) Implication: Skincare industry can expand their product range by developing full-body pH-balanced cleansers. - [Probiotic-Rich Body Cleansers](https://www.trendhunter.com/trends/silkshake): Zitsticka's Silkshake is a Solution for Breakout-Prone Bodies (Category: Fashion) Implication: The skincare industry can look at developing more pre- and probiotic-infused products that cater to body care. - [Apple-Pineapple Cleansing Oils](https://www.trendhunter.com/trends/wash-away-cleanser): The Wash Away Cleanser Dissolves Impurities with Agran & Grapeseed (Category: Fashion) Implication: The skincare industry can capitalize on the trend of oil cleansers and hero skincare ingredients in order to create innovative products that cater to consumers seeking a more natu… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)